Antiques go Back to the Future With DK

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Dorling Kindersley (DK) launches free antiques and collectables price guide website.

Leading reference publisher Dorling Kindersley (DK - http://www.dk.com) has increased its digital presence by announcing the launch of its new antiques and collectables online catalogue. Produced by digital marketing agency planetnewmedia, the new antiques site is being promoted from the publisher’s website and to antiques enthusiasts at various events across the summer.

The popularity of websites such as eBay have brought the buying and selling of antiques further into the online market and DK has responded to this shift by offering freely available online content taken from their bestselling antiques and collectables guide books.

With over 30,000 full colour photographs complete with prices and descriptions, DK antiques is the clearest guide on the web, offering more than six times the number of images on the BBC’s antiques site. The websites key features are:

  • Extensive catalogue of over 30,000 images covering key trends: jewellery, glass, furniture, porcelain, modern classics, tribal art, toys and more.
  • Search by key word or drill down navigation to identify and value items easily and quickly.
  • Exclusive discounts on DK books and competitions that collectors won’t want to miss

DK feels the site meets the needs of a range of antiques fans and will hopefully become the first stop as an essential guide to the buying and selling of antiques and collectables for everyone from enthusiasts researching the best prices for auction bids, through to novices looking to make some cash from their attic.

Visitors are invited to give feedback on the site via a survey that’s being incentivised with a competition to win a beautiful and highly collectable Murano Sommerso orange clear glass vase - created and signed by glass maestro Andrea Zilio, the vase is worth over £400.

With a wealth of information available at the click of a button, visitors will also be treated to an exclusive 25% discount on all Judith Miller books, DK’s expert antiques and collectables author, and this includes the just published “Antiques Price Guide 2007” - an invaluable annual guide with a stylish new look for today’s savvy collector, featuring a complete directory of where to buy and sell.

This launch of DK antiques showcases phase one of DK’s site, with plans to dramatically increase the number of images and content to be rolled out in 2007. Georgina Atwell, Head of DK Online, says “DK is very keen to expand its online presence and we have several projects in the pipeline, including a new travel website planned for 2007. Our main DK site is being redesigned based on an ongoing user testing programme and this is valuable research that we will be able to apply to other digital projects.”

Press information:

Contact the DK Press Office on 020 7010 4336 to speak to Hermione Ireland or Antonia Wilkinson for further information.

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Hermione Ireland
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