Phelon Group Extends Proven Expertise in Customer Evidence by Adding Senior Practicioner Whitney K. Wood

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Expert in evidence-based marketing and selling joins industry leader in strategic customer programs.

The Phelon Group announced today that Whitney K. Wood, formerly a senior customer content and communications expert with Oracle Corporation, has joined the organization to enable companies to get a better return on their customer evidence.

As senior consultant, Wood will take on a client-facing role that will involve helping companies better understand how their buyer audiences make decisions, map those requirements to their unique selling process and build arsenals of evidence that are unique and defensible. Since 2002, the Phelon Group has helped organizations minimize the clutter of underutilized customer success stories. Whitney brings significant analytical and content experience, as well exceptional knowledge of working with quantitative evidence and enterprise sales teams.

Wood worked with and was instrumental in the development of Oracle’s high-caliber global customer programs. She possesses a strong background in strategic customer programs such as customer reference and executive sponsor, complemented by the knowledge of complex stakeholder management skills and expertise in negotiating across lines of business. Additional practice areas will include customer evidence program development and management, customer reference program innovation and process, as well as customer communication messaging and planning.

Wood’s career has also encompassed online publishing, editing, developmental editing, and design of both print publications and online vehicles. Prior to her position at Oracle, she served as a producer and editor for a virtual agency, Raise the Bar. At WebRN, she was deputy managing editor with full responsibility for editorial operations.

Wood holds a Master of Liberal Arts from Stanford University and a Bachelor of Arts from Swarthmore.

“In response to our expanding client base, Whitney Wood is the exemplary type of senior practitioner we are recruiting. As The Phelon Group continues to help companies with complex business and process challenges related to better understanding and leveraging their customers, we’re making carefully planned additions to our team that support our commitment to maintaining high growth and exceptional service quality for our clients. Whitney’s experience enriches our position as the industry leader in strategic customer programs, and evidence-based marketing and selling,” said Promise Phelon, CEO of The Phelon Group.

About The Phelon Group

The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, Hewlett-Packard, Mellon Investor Services and Network Appliance. For information, please contact marketing@phelongroup.com.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539.

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