Clearwater, FL (PRWEB) August 16, 2006
Michael Emaus, President and CEO of eEnterprise (http://www.eEnterprise.com), a global integrator of NetSuite, the world's leading on-demand business management software, is scheduled to appear on ScooopRadio August 16, 2006 at 4:05 p.m. EDT. to discuss the role that Software as a Service (SaaS) plays in the success or failure of small- and medium-sized businesses.
According to Emaus, in today's marketplace, the key to success for any small- or medium-sized business is having actionable information that allows the business to nimbly adjust its allocation of resources.
"In today's environment, businesses need to move fast," says Emaus. "The growth organization needs to think fast, move fast, and embrace change." All too often, however, business teams are hamstrung because they receive untimely information that reports performance rather than actionable metrics. "In a variety of ways, these executives say the same thing: they get balance sheets and profit and loss statements, but they have no way of knowing what's causing the numbers to trend up or down," says Emaus. "Because they don't know the cause of the trend, they don't know whether to focus efforts on certain offices, targeted geographic locations, certain salespeople, specific products, or a particular type of client."
The bottom line for any small- or medium-sized business is that information is power. If a business owner isn't able to drill down informative data points that go beyond historical or financial reporting, he ends up targeting obvious areas of improvement instead of delving into the next layer. And, concludes Emaus, the next layer is what separates the successful small- and medium-sized business of today from the dinosaurs of the past. "A business owner who can see his company from a 360-degree vantage point can readily exploit his competition's inability to do the same."
eEnterprise (http://www.eEnterprise.com) is a global integrator of NetSuite, the world's leading on-demand, web-based business management software.
ScooopRadio is broadcast every weekday on 1340 AM in Clearwater, Fla., and is podcast from ScooopRadio.com.