AT&T U-verse TV to Include The Sportsman Channel

AT&T Inc. (NYSE: T) and The Sportsman Channel (TSC) today announced a distribution agreement to deliver The Sportsman Channel’s hunting and fishing programming as part of the AT&T U-verseSM TV channel lineup.

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We are excited to make The Sportsman Channel part of the AT&T U-verse experience and to reach more outdoor viewers.

SAN ANTONIO (PRWEB) August 16, 2006 —

AT&T Inc. (NYSE: T) and The Sportsman Channel (TSC) today announced a distribution agreement to deliver The Sportsman Channel’s hunting and fishing programming as part of the AT&T U-verseSM TV channel lineup.

“AT&T U-verse TV is committed to offering the very best in entertainment and sports to our customers," said Dan York, head of programming of AT&T Operations, Inc. “We’re proud to offer outdoor enthusiasts quality programming from The Sportsman Channel.“

“We’re glad to bring our exclusive hunting and fishing programming to AT&T U-verse customers,” said C. Michael Cooley, president and CEO of The Sportsman Channel. ”We are excited to make The Sportsman Channel part of the AT&T U-verse experience and to reach more outdoor viewers.”

AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.

Financial and other terms of the agreement were not disclosed.

Find More Information Online:

Podcasts:

AT&T’s delivers content in new ways – Kieran Nolan, AT&T VP – consumer marketing for broadband and U-verse

Media Kits:

U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.

Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.

Web Links:

AT&T U-verse Web Site

The Sportsman Channel Web Site

FTTX Wikipedia Entry

IPTV Wikipedia Entry

For more information contact:

Destiny Belknap

Office: (214) 665-1314

E-mail: dbelknap@attnews.us

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.

About The Sportsman Channel

Launched in 2003, TSC is presently available in over 13 million broadcast and cable households on a full and part-time basis and is the only channel that can claim 100 percent hunting and fishing programming. The network has developed blocks of genre-specific shows, like “Friday Night Fish Fry” and “Monday Night Bow and Blackpowder” for sporting enthusiasts. In April, TSC garnered support from media investing group, InterMedia Partners VII, L.P. To get a program listing and to subscribe to their free publication, The Sportsman Magazine, visit http://www.thesportsmanchannel.com. The Sportsman Channel: All Hunting. All Fishing. All The Time.

© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

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