New DVD Series Teach Parents, Toddlers Simplified Sign Language

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Signing enables more effective communication, eases baby tantrums: “Happy Signs” is a new video series by Language Tree, a leading publisher of language education DVDs, designed to teach simplified American Sign Language to parents and babies. By using sign language, babies are able to express their needs to adult caregivers even when their speech isn’t fully developed. This signing method has been shown to ease frustrations and tantrums and also boost cognitive development.

Before saying their first word, babies can learn sign language to communicate with their parents or other adults.

“Happy Signs” is a new video series by Language Tree, a leading publisher of language education DVDs, designed to teach simplified American Sign Language to parents and babies. By using sign language, babies are able to express their needs to adult caregivers even when their speech isn’t fully developed. This signing method has been shown to ease frustrations and tantrums and also boost cognitive development.

Just like a baby can learn to wave “hello,” he or she can also learn hand signs for other concepts. The sign for eating, for example, is made by putting one's fingers to the lips.

This is not the first educational product to teach signing for babies, but “Happy Signs” uses Language Tree’s Multi-Cognition Approach for faster and more enjoyable learning. Developed by a Stanford University Ph.D., the Approach combines several techniques proven to speed learning while improving the retention of information. In addition, the Happy Signs videos use a variety of entertainment features such as 3D animation and upbeat music to make the learning process natural and engaging.

“Our unique Multi-Cognition Approach teaching methodology enables babies and toddlers to learn signing more quickly and better retain what they learned,” said Ana Leung, Language Tree's president. “When learning is combined with entertainment, children not only learn more easily, but want to continue learning."

A native Chinese speaker, Leung co-founded the company after studying foreign languages such as Spanish, French and Italian for more than 15 years in schools throughout the world.

“Our products are also designed with parents in mind. We teach useful signs that allow parents to better understand what their little ones want and need throughout the day and night,” said Jennifer Cramer, Language Tree's chief operating officer.

Founded by Leung and Cramer in 2003, Language Tree has seen tremendous sales of their foreign language learning DVDs for kids, which also use the Multi-Cognition Approach, embedding language lessons into colorful video stories and fun sing-along songs. The company's DVDs teach Spanish, Mandarin Chinese, French and English as a Second Language.

The products have been consistent top sellers on Amazon.com and Walmart.com. The company also plans to offer DVDs on American Sign, Italian, Japanese and other languages in the future.

Language Tree's products have received excellent reviews from organizations such as: the Dove Foundation, a national non-profit organization that reviews and recommends videos and movies made for children; the School Library Journal, a leading library and educational journal; the Families with Children from China organization; and several top foreign language schools and programs in the U.S., including the Chinese American International School (CAIS) of San Francisco, the San Diego International School (SANDIS) and the Korean Language Institute of Los Angeles.

The first DVD in the series, “Happy Signs Day,” retails for $19.99 and is available now along with the company's other DVDs at http://www.language-tree.com or by calling 1-888-828-2552.

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Keith Kamisugi
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