Industrial And High-Tech Business-To-Business Firms Are Losing Customer Loyalty Like Liquids in Carry-On Luggage
Customer relationship management was supposed to increase customer loyalty, keeping buyers running back for more, but what it's done is just drained the wallets of today's companies. How does today's industrial and high-tech business-to-business firm keep the customers they have with today's tight competition?
(PRWEB) August 17, 2006 -- Without loyal customers, industrial and high-tech companies are destined to an unending struggle, instead of growing with the customers they have. They must purchase new leads, throwing away customers they literally bought with marketing efforts of yesterday.
With sales force automation, customer relationship management, and expensive software -- why are today's business-to-business firms still losing customers to inferior competitors and struggling to keep the customers? Shouldn't they be enjoying the fruits of their investment?
The last edition of Inside Strategic Relations reveals 12 common mistakes sales and marketing managers are making with their CRM systems costing millions a year, especially with high-tech and industrial organizations. These mistakes are repelling customers, destroying loyalty.
Well-meaning firms are losing money with the right tools used the wrong ways because they aren't using their software tools the right way. It's not that they have the wrong tools or the wrong people, industrial and high-tech firms lack the expertise necessary until they see these 12 mistakes first hand, and then customer retention becomes a profit builder.
Request your free copy of "Losing Customer Loyalty?", the Aug 15 edition of Inside Strategic Relations by e-mail, visit http://InsideStrategicRelations.com/ or by fax at +1 (757) 282-7779 by writing "CK0815A" on your letterhead with your name and address, clearly address it to receive by mail (Requests by mail receive two articles as a bonus.) Deadline to respond is Sept 1st.
Inside Strategic Relations is for sales and marketing management who want to turn business relationships into profits.
Permission granted to share this news release with your sales or marketing team, trade association, or business-networking group. Interviews available upon request
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