LIVERMORE, Calif. (PRWEB) August 16, 2006
FINIS, Inc. (http://www.FinisInc.com) announces the launch of a new water polo line of apparel and products. Effective immediately, the new line of water polo apparel is now available online at http://store.finisinc.com. FINIS will be making the new line of water polo apparel available to its vendors both nationally and internationally through its worldwide distribution network in the coming months.
When asked about this recent product expansion, John Mix, President of FINIS, elaborated, “Water polo players are recognized as tough, physical athletes without a brand associated to them as is found with other sports. By acquiring a few well recognized and established trademarks, an opportunity exists to expand our swimming business within the niche industry segment of water polo. Effective immediately we will make branded water polo apparel available through various vendors nationally. As a former water polo player myself, I’m excited to offer a fashionable water polo line for everyone to enjoy.”
Water polo was introduced in 1900 as the first team sport of the Olympic Games. The popularity of water polo has grown steadily throughout the nation both for men and women. The US Women’s National Team won the FINA World League Super Final gold medal just days before attending the FINA World Cup in Tianjin, China on August 8-13, 2006 where they placed fourth. The US Women’s National Water Polo Team is the team to watch at the 2008 Beijing Olympic Games. With the national success of water polo, FINIS is eager to enter the market by creating a fashionable brand that is dedicated to water polo and tailored to meet the specific functional needs of water polo players.
FINIS will feature their new water polo apparel in the FINIS, Inc. 2007 Product Catalog http://www.finisinc.com/company-catalogrequest.shtml. To receive company mailings, visit http://finisinsider.finisinc.com/mailinglist.php. The acquisition of the new trademarks http://finisinc.com/company-logos.shtml comes at the beginning of the new water polo season, and FINIS looks to gain a strong following throughout the year. With the recent endorsement of World Record holder, Australian swimmer Jade Edmistone, John Mix acknowledges that he will be looking at the great water polo athletes to associate with the FINIS water polo brand.
John Mix adds, “We are much more than a swim equipment company. FINIS looks to delve in all things aquatic, ranging from water safety to high-level competition. We are a growing company thrilled to bring water polo into our family.”
About FINIS, Inc:
Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS, Inc. http://www.FinisInc.com develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products including Waterproof Kids and Baby Steps, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by Finis include: FINIS, SwiMP3, Zoomers, Lane 4, and Water Pals.