Montreal, QC (PRWEB) August 17, 2006
In today’s environment, marketers not only compete with competitors, but also with colleagues. After all, a company’s overall marketing strategy consists of trade and consumer advertising, public relations, and promotions in the forms of sweepstakes and contests.
It’s a known fact that publishers tend to favor marketers who advertise, while consumers tend to be interested in marketers who provide contests, sweepstakes and promotions of all kind.
“The overall market for contests, sweepstakes, prizes and promotions is a multi-billion dollar one, but because publishers get a small slice of that pie, they tend to put little -- if any -- emphasis in their publications on contests. Instead, they barrage you with ads,” explains former advertising executive Ashkan Karbasfrooshan, who is now President of Mojo Supreme, a digital media and technology company whose StreetMojo.com property has emerged as a favorite of marketers and consumers alike. Launched in 2006, StreetMojo.com boasts thousands of contests and has garnered thousands of signups from consumers and marketers, who have found the service to be seamless, simple and intuitive.
“As a publisher, when a marketer comes to you with a blank check and wants to advertise, it only makes sense for you to listen to them first,” so when it comes to marketers who rely on non-advertising methods -- i.e. sweepstakes and contests -- to reach consumers and promote their brand, publishers seem to be less attentive. As such, public relations and promotional efforts seem to get lost in the shuffle and slip through the cracks at large publishers. This creates a large discrepancy between what marketers spend and what reaches consumers.
While StreetMojo.com has in fact become a very efficient tool for marketers to reach a targeted audience that wants to know about their contests, most of whom have opted to receive offers, “we have always had the consumer in mind when we developed the service,” continues Karbasfrooshan, “when a consumer visits a publisher’s content page, they get a very small offering of all of the contests out there. The space is very fragmented, what we do at StreetMojo.com is aggregate contests from all over the Web, give marketers a platform to upload contests and then provide consumers with an interface whereby they can log in and access the contests that interest them, without the clutter.”
In turn, marketers have begun to use the service to promote their contests, directly to the consumer, bypassing the publisher.
But StreetMojo.com took it two steps further:
- It provides consumers with the option to get a weekly email with the latest contests, based on their interests. This avoids the negative connotation of most sweepstakes – notably spam and unwanted emails -- and removes the chaotic aspect of looking for contests on the Web.
- It provides publishers with the opportunity to integrate a feed onto their sites and offer their readers thousands of contests, so that they can focus their energies on selling more ads.
The company will be rolling out additional features and services based on StreetMojo.com’s core matching technology in the weeks and months to come.
About Mojo Supreme and StreetMojo.com
Mojo Supreme is a privately held digital media and technology company. Its divisions include WatchMojo.com, the rapidly growing producer of original video content for the Web, the MetaMojo.com vertical search engine, the StreetMojo.com contest aggregation and distribution service and the BloggerMojo.com citizen and media professional journalism network.