Pearl Swim Wear By Heather Fish Introduces Spring/Summer 2007 Collection “Of The Sea;” Mod Yet Modest One-Pieces At Magic Las Vegas, August 28-31, Booth #42903

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Pearl Swimwear is a Laguna Beach based company created by avid surfer, wife, and mother of three boys, Heather Fish. With a desire to create fashionable yet functional swimwear without all the skin, Fish unveiled Pearl Swimwear in 2005 with a vintage inspired, retro-contemporary shape and design. The mod yet modest one pieces are available in an array of demure colors and styles. Pearl Swimwear by Heather Fish is for the savvy minded shopper who knows quality and craves comfort, style, and glamour in one pretty package. For more information, please visit http://www.pearlswimwear.com

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A beautifully fit, active woman strolls on a serene southern California beach. Her Tiffany blue, boy short bottom swimsuit with darling silver ring detailing has a demure and vintage flair. She is the essence of girlish glamour with her wide brimmed hat and big sunglasses. Then, her three energetic surfer sons arrive, and with one swoop her one year old hangs from one arm as she grabs her surfboard with the other. The four head out to catch some big waves…

Heather Fish knows what she wants from a swimsuit: function, flair, and quality. Desiring more than barely there beachwear but not wanting to compromise style, Fish sought out to design the perfect one piece. Pearl Swimwear by Heather Fish was born. With vintage inspiration and retro-contemporary elements, Pearl suits are a new type of swimsuit. A stylish and comfortable one piece for active women and mothers who want a little sass without all the skin.

“I’m an avid surfer-girl and mother of three wild, wonderful boys,” says Pearl Swimwear founder and designer Heather Fish. “I felt there was a need for a high-end fashionable swimsuit that couldn’t easily be yanked off by my one year old, or misconstrued by my twelve year old’s surfer friends.”

To ensure the integrity of her product, Fish utilized the 2006 swim season to test an array of different designs and fabrics, selling 300 pieces exclusively at private trunk shows. Gaining perspective from the fashionista mothers who attended her shows, Pearl Swimwear’s signature style and target customer were realized. Each vintage inspired one piece is beautifully embroidered with Pearl’s eye-catching starfish logo. The retro-contemporary suits come in a range of glamorous colors and styles. Priced at $75US-$140US wholesale and $150US-$280US retail, each swimsuit comes with a delicate silver starfish necklace to complete the “Pearl Girl” look.

In May 2006, The Recording Academy® caught wind of Pearl Swimwear and asked Fish to contribute to their celebrity gift bags for a June event. Pleased with Pearl Swimwear and the feedback received, the GRAMMY Foundation® asked Fish to contribute again in July for A Starry Night, honoring Los Angeles Mayor Antonio Villaraigosa. Through the reputable VIP and celebrity gift bag company, Jewels and Pinstripes, Fish contributed thirty elegantly designed Pearl Swimwear packages, including a signature dress cover up and gift certificate for a custom swimsuit. It was an incredibly star studded affair, putting Pearl product in to the hands of Oprah Winfrey, Donald Trump, George Lopez, Salma Hayek, Natasha Bedingfield, Dionne Warwick, Quincy Jones, Josh Groban, David Foster, and Kenny "Babyface" Edmonds.

From trunk shows to celebrity gift bags, Pearl Swimwear by Heather Fish is a hot up-and-comer in the swimwear world. Fish will debut her 2007 Spring/Summer collection, “Of the Sea,” to the trade and consumer public at MAGIC Las Vegas, August 28th – 31st, 2006. Booth # 42903. To make an appointment to view the collection, please contact Heather Fish at 949.235.6690.

For all media inquiries, please contact Kara Birkenstock at 310.600.3544.

About Pearl Swimwear by Heather Fish

Pearl Swimwear is a Laguna Beach based company created by avid surfer, wife, and mother of three boys, Heather Fish. With a desire to create fashionable yet functional swimwear without all the skin, Fish unveiled Pearl Swimwear in 2005 with a vintage inspired, retro-contemporary shape and design. The mod yet modest one pieces are available in an array of demure colors and styles. Pearl Swimwear by Heather Fish is for the savvy minded shopper who knows quality and craves comfort, style, and glamour in one pretty package. For more information, please visit http://www.pearlswimwear.com

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