Brulant Receives Award for Citizens Bank Pay Pass Website

Brulant, Inc., one of the leading online business partners in the nation, announced today that it was awarded with the IMA Outstanding Achievement Award, in the Consumer Services category, for the Citizens Bank/Charter One Pay Pass website. Brulant was recognized for an interactive demo featuring the Pay Pass product.

Boston, MA (PRWEB) August 18, 2006 -- Brulant, Inc., one of the leading online business partners in the nation, announced today that it was awarded with the IMA Outstanding Achievement Award, in the Consumer Services category, for the Citizens Bank/Charter One Pay Pass website.

“We are very proud to be recognized with the Interactive Media Award for the work we’ve done on behalf of Citizens Bank,” said Paul Quigley, Managing Partner of Brulant’s Boston office, which specializes in interactive solutions for the financial services industry. “This work was possible because Citizens recognizes that the future of the web lies within interactive ways to enhance the user experience. The project was extremely rewarding for us and quite successful for the client, so being recognized publicly for the work we did together is doubly rewarding.”

Brulant was recognized for an interactive demo featuring the Pay Pass product. The primary goal for developing Citizens/Charter One’s Pay Pass web site was to build awareness on this latest product. They wanted to provide their customers with convenience and the opportunity to register online. Pay Pass allows purchasing with a credit or debit card to be safe and secure for its’ users. All of the creative work was done to integrate Citizens branding attitudes (clean, sophisticated, friendly, helpful, etc) while also creating a new campaign. The site can be viewed at www.charterone.com/paypass/demo.aspx.

Each award entry has to successfully pass through IMA’s comprehensive judging system. Judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. The Citizens/Charter One Pay Pass project was scored using five specific criteria, with a total score of 466 points, hence having won the Outstanding Achievement Award. For more information on the awards, please visit www.interactivemediaawards.com   

About Brulant, Inc.
Brulant is one of the nation’s preeminent online solutions experts, fusing leading-edge technology with break-through interactive marketing and creative design. The company was recently ranked by Advertising Age Magazine as the 36th largest interactive agency in the country and the 4th largest in the Midwest. Ultimately, Brulant is focused on delivering multi-channel solutions that increase client’s marketshare by improving customer service, brand loyalty and market reach while reducing customer acquisition, retention and conversion costs.

Brulant is a true multi-channel integration partner focused on ensuring one compelling customer experience across all channels, from web initiatives to call centers, stores, kiosks, etc. Brulant celebrates a proven track record throughout its core competencies, including interactive marketing and strategy, creative design and usability, technology services, website and portal development, and business intelligence.

Brulant’s clients are middle-market to Fortune 2000 companies within the consumer products, financial services, healthcare and retail sectors. Headquartered in Cleveland, Ohio, the company works with clients on a national basis including: Bass Pro Shops, Carhartt, Charter One Bank, Citizens Bank, The Cleveland Clinic, Hallmark, ICI Paints, JoAnn Stores, Key Bank, Linens-n-Things, Luxottica, MTD Products, Macrovision, National City Bank, Nationwide, Pearle Vision, RentWay, Sears Portrait Studios, Steris, Things Remembered and University Hospitals.

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