(PRWEB) August 17, 2006
Business owners who want to build better web site ROI can easily maximize their investment by teaming up in strategic alliance partnerships with other companies, according to Derek Gehl, CEO of The Internet Marketing Center and author of the best-selling “Insider Secrets to Marketing Your Business on the Internet.”
“When you're running an online business, you always have to be on the lookout for ways to add new streams of income to your site,” he says.
“With the right business partner, you can put your existing products in front of new customers and get fresh new products to sell to your existing customers. You can also pool your knowledge and resources to save money or create new products.”
Gehl explains that business owners interested in forming strategic alliances should be creative when considering their partnership options. They should look for products and services that complement their own and expand their market reach.
He suggests that online entrepreneurs identify what their niche market needs that they can’t provide, then find out who does fulfill those needs and consider how the two businesses can help one another. Both online and offline enterprises can make excellent strategic alliance partners.
“Strategic-alliance and joint-venture opportunities are everywhere,” Gehl says. “If you keep yourself open to the possibilities, there's no limit to where you can take your business. Just make sure you research your potential partners carefully and contact them in a professional manner.
“Come to the table fully armed with all the best reasons why it's in their best interest to do business with you -- and before you know it, you'll be helping each other build your bottom lines."
For more information on developing better web site ROI through strategic alliances, visit marketingtips.com/tipsltr.
About Derek Gehl and The Internet Marketing Center:
As CEO of the Internet Marketing Center, Derek is leading the company through hyper-growth. What was once a one-man operation is now a thriving company with over 100 employees, generating over $19,000,000 per year, and a total of $60 million in online sales since its inception.
Derek has helped create thousands of online success stories -- real people who now make real profits each year with their Internet businesses, thanks to his expert guidance.
For more information, visit http://www.marketingtips.com
The Internet Marketing Center
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