RestaurantChains.net Puts Better Sales Data on the Menu

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RestaurantChains.net, a leading provider of sales leads for the foodservice industry, today introduced a new release of its online database that gives sales people the ability to gather all the information they need to generate new business.

RestaurantChains.net, a leading provider of sales leads for the foodservice industry, today introduced a new release of its online database that gives sales people the ability to gather all the information they need to generate new business. The firm’s software interface has been restructured and turbocharged so that subscribers can use dozens of different criteria to slice and dice the thousands of restaurant listings contained in the interactive directory of restaurant chains and multi-concept companies. For example, a sales director who wants to focus exclusively on upscale, liquor-serving restaurant chains in a single state, with a high per-person check average and high average unit volume, will be able to set the search parameters accordingly, generating a concise, downloadable report within seconds.

The new software also boasts a number of other features which enhance RestaurantChains.net’s reputation as the industry’s most accurate, flexible and powerful source of sales information. In addition to allowing searches based on dozens of criteria -- including unit size, type of cuisine, number of seats, annual sales and more -- sales people can now enter any figures they like when conducting a search based on attributes like number of seats, number of units or square footage. This results in targeted prospecting lists built around specific, customer-chosen parameters and populated with high-potential sales leads.

The database has also been enhanced significantly with the introduction of data on average unit volume. According to Keith Gellman, Publisher of RestaurantChains.net, the information on individual store sales has caused quite a stir in the industry. “Average unit volume has never been done before on such a broad scale,” he notes. “The information is hard to gather because data for privately-held companies isn’t published. Luckily, we’ve got a pro-active research team that knows how to gather data, run the numbers, and provide a realistic calculation for something as closely guarded as unit sales.”

In contrast to annually-published directories, RestaurantChains.net provides constantly re-verified information on more than 4,000 unique restaurant chains and multi-concept restaurant companies, with new field values added virtually every day. Researchers call companies at least once every four months to check listings, and the changes they uncover are posted instantly to the company’s online directory. New data -- on expansions, closings, personnel turnover and more -- is also distributed in a weekly “Alert Report” that has proven quite popular with the firm’s customer base.

A demo version of the RestaurantChains.net directory, which includes a trial version of the online database, can be found at http://www.RestaurantChains.net.

RestaurantChains.net is published by Research Report for Foodservice, a leading provider of qualified sales leads covering restaurants, bars, hotels country clubs and cafes throughout the United States. In addition to RestaurantChains.net the company also publishes FoodserviceReport, a weekly bulletin on new restaurant openings and changes of ownership in the US. Founded in December 1996, Research Report for Foodservice currently serves thousands of clients in the foodservice and related industries.

CONTACT INFORMATION

Keith Gellman, 914 591-4297

http://www.RestaurantChains.net

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Keith Gellman
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