Zacks Investment Research Selects Opt-Intelligence To Serve Opt-In Advertising On Its Web Sites

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Zacks, a leading financial Web site network, will outsource its lead generation activities to New York-based Opt-Intelligence Inc.

Chicago-based Zacks Investment Research (ZIR) has chosen Opt-Intelligence Inc.’s lead generation and ad-serving platform for the company’s institutional and individual investor-oriented Web sites.

When users register at Web sites in the ZIR network, they will be served opt-in advertisements by Opt-Intelligence. The ads will be selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. The users may opt-in to explicitly request that their information be shared with one or more specific advertisers.    

Founded in 1978, Zacks began processing, organizing and evaluating research produced by US brokerage firms. Zacks now receives daily electronic data feeds and printed research reports on over 10,000 companies from over 185 brokerage firms, produced by more than 3,200 analysts amounting to over 500,000 pages of brokerage research. In addition, ZIR records 25,000 earnings estimate revisions and changes in broker recommendations weekly.

ZIR makes this information available through institutional and non-institutional product lines and Web sites, as well as its own and

"Zacks has always prided itself with staying ahead of the curve with our technology. When it came to lead generation technology we realized that in order to maintain a leadership position in quality financial leads, we needed to outsource,” said Evan Rullman, Executive Vice President of Zacks InvestorReach Advertising Network. “Once the decision was made, it became very clear very fast who had the best technology to fit our stringent needs. Opt-Intelligence technology is not only cutting edge, easy to use, and extremely flexible, but the customer service they have offered to make this transition as easy as possible for us and our entire network of sites has been top of the line.”

Said Daniel Felter, Chief Executive Officer of Opt-Intelligence, “We’re excited about our partnership with Zacks and their decision to use our industry leading technology on the more than three dozen financial sites in their network, along with their own. We set out three years ago to be the best-in-class co-registration ad-serving platform, and it’s rewarding that an organization like Zacks recognizes what we have achieved.”

About Opt-Intelligence

New York City based Opt-Intelligence Inc. (, founded in 2003, is a leader in real-time consumer opt-in advertising (commonly called co-registration) supported by its own proprietary technology. Its Web site clients include, and Web sites with as few as 100 registrations per day can also take advantage of its services. Its advertiser list includes Circuit City, Ebay, The Home Depot, Nokia and Procter & Gamble.

According to the Internet Advertising Bureau, online lead generation/referral is the fastest-growing segment of Internet advertising, increasing by 290% in 2005 to $753 million. Based on its year-to-year revenue increases, Opt-Intelligence is one of the fastest-growing online lead generation companies in the United States.



Daniel Felter


212-594-3862, Ext. 12

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