College Students and Alumni Celebrate Launch of in Chicago

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Brette Borow, Founder of Girls’ Guide To, LLC and founding member, Cassie Mancuso of Lake Forest Sports Cars hosted the Midwest Launch Party Saturday August 12, 2006 at Chicago hotspot, Enclave.

Brette Borow, Founder of Girls’ Guide To, LLC and founding member, Cassie Mancuso of Lake Forest Sports Cars hosted the Midwest Launch Party Saturday August 12, 2006 at Chicago hotspot, Enclave.

Brette Borow, along with Founding Circle members Cassie Mancuso, Jenny Kuzma and Olivia Johnson, were excited to bring to their hometown. Girls Guide To is an interactive online destination for women 17-25 with 100% of the content driven by the audience. Girls Guide To allows girls to connect, speak out, and ask questions they might not be able to ask anywhere else.

The event attracted college students and alumni from all over the country including Vanderbilt University, University of Southern California, Arizona State University, Southern Methodist University, Harvard University, Indiana University, University of Kansas, Auburn University, Lake Forest College, University of Kentucky, Boston University, Colgate University, Ohio State University, University of Illinois and more.

The evening included an hour-long raffle with $5.00 tickets that raised close to $1000 with 100% of the proceeds going to the Eileen Shea Lupton Memorial Foundation. The prizes included penthouse box seat packages for the Chicago Bulls, Chicago Blackhawks and Chicago White Sox, VIP Chicago Cubs tickets from the Cubby Bear, Lake Forest Sports Cars gift certificate, and more.

“It’s great to see young people uniting together for a common cause and as a young woman, it’s a relief to know that my friends and I have a place to go where we can be free to ask questions and not be embarrassed by it. GirlsGuideTo is definitely a resource for all of us to learn but what I love about it is that it is trendy, cool and entertaining,” said Jaci Lumsden of Boca Raton, Florida.

“Even though GirlsGuideTo has only been up for a few months and there’s still so much to come, I have found the articles so useful. It’s so needed among young women and now the next step is to get the word out because my peers need to know there’s a place to go for help, support and entertainment. I've told all of my sorority sisters about it. Even my older sister who is 25, goes to the site and wishes that there was something like this when she was my age,” said 21-year-old Nicole.

“I am excited about bringing Girls Guide To back home to Chicago. It all started because the eight other girls in the founding circle (including Chicago natives Olivia Johnson, Cassie Mancuso, and Jenny Kuzma) and I got tired of feeling that everyone was talking about us rather than to us. We set out to create a place that not only spoke to us but let us speak out too!,” said Borow, “A place where we could share our stories, ask our questions, and get advice, from people going through the exact same thing. A place that was honest, ripe, and organic. We did it, and that place is now Girls’ Guide To.”

The site whose rolling launch began in May of 2006 with a Hollywood event provides a source of education, information, and support. Users easily navigate between the six main sections: Love and Sex, Beauty and Style, Mind and Body, College and Career, and Everything Else. The site is still in its beta testing phase combines user generated content with online forums, streaming video and lots more in the works.

The Midwest Launch Party sponsored in part with Lake Forest Sports Cars was held on Saturday August 12th, at Enclave, Chicago and featured an open Svedka Vodka Bar from 9-10 pm. There was a raffle with 100% of the proceeds benefiting the Eileen Shea Lupton Memorial Foundation/Dream for Eileen. To learn more about the event or Girls’ Guide To visit the website

About Girls’ Guide To, LLC

In 2005, Girls’ Guide To, LLC was founded with the mission to help young women embrace life, love themselves, and evolve into the women they want to be. Our vision is to create a multi-platform digital network (Web, broadband, mobile, and TV) that will become the premier destination for young women to help develop and share in their individuality.

About Brette Ashley Borow

Raised in a suburb of Chicago, Brette Borow moved to Los Angeles to attend Loyola Marymount University and has remained there since she graduated in 2003. The synergy between her knowledge of traditional and new media, passion for writing, and determination of fulfilling her childhood dream of helping young women led her to start Girls’ Guide To… In April, Brette was nominated for the Women Making a Different “Rising Star” award by the Los Angeles Business Journal. She is one of the writers for the 20-something women section (Bloomerz) for the brand new women oriented magazine Galz and has become an expert in the young women demographic providing consumer insight to numerous businesses and organizations.

About the Eileen Shea Lupton Memorial Foundation

The mission of the Eileen Shea Lupton Memorial Foundation is to provide nursing scholarships so that the dream of enhancing compassionate healthcare can be fulfilled. Eileen Lupton was a 2003 Villanova University graduate from the College of Nursing. She was about to begin her career in pediatric nursing when her life was tragically lost during a porch collapse in Chicago on June 29, 2003. The Lupton Family, with the encouragement of friends and supporters, established the Eileen Shea Lupton Memorial Foundation. The Foundation strives to preserve Eileen's vibrancy, spirit and dream by raising funds to provide scholarships to nursing students. To find out more information visit

For more information go to
Girls’ Guide To, LLC

9461 Charleville Blvd. Ste 329?

Beverly Hills, CA 90212


Miranda Shaft

Phone: 858.717.4499

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