Dons Denim for a Cause

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Employees participate in Lee National Denim Day®, the largest single-day fundraiser for the fight against breast cancer.

October 6 won’t be any ordinary casual Friday at CareFreeCasuals.com. The denim worn on this day will not only be worn for comfort, but it will also make a powerful statement for an important cause. As Lee National Denim Day moves into its second decade, CareFreeCasuals.com is gearing up to participate in their first year of the grassroots program which has raised more than $61 million for breast cancer research.

Participants are encouraged to wear denim in exchange for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds will be used to support a groundbreaking scientific project to detect breast cancer in its earliest stage. They will also help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as support grassroots programs across the country.

“Lee National Denim Day is extremely important to our employees, as many of them have been personally touched by the disease,” said Aaron Tucker, Company Spokesperson. “We enjoy participating tremendously because it empowers everyone to make a difference in the fight against breast cancer, it’s a great educational program within our work walls, and it is so easy for us to implement.”

CareFreeCasuals.com will put their own twist to Lee National Denim Day by donating 10% of the proceeds of all Denim Products sold between today and October 6th to the Entertainment Industry Foundation to commemorate their fundraising accomplishments and further the message of the importance of early detection.

“The enthusiastic support we get from companies, organizations and schools every year is overwhelming,” said Liz Cahill, director of advertising and public relations for Lee Jeans. “The $5 you might normally have spent on lunch has an amazing impact when combined with the donations from people nationwide. It is millions of individuals who participate that make this program a success.”

The Entertainment Industry Foundation, as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

EIF is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, and providing funds to advance early detection and treatment research, as well as support to community programs that assist the millions of women and their families at risk of or affected by cancer.

Through EIF’s National Women’s Cancer Research Alliance and EIF’s Revlon Run/Walk For Women, EIF funds some of the most promising research being conducted today to develop new and more effective approaches to the treatment of women’s cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin®, the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.

More recently, EIF launched its Women’s Cancer Research Fund. Focused on early detection of cancer, the initiative is supporting EIF’s Breast Cancer Biomarker Discovery Project – an ambitious, groundbreaking scientific project where a group of internationally recognized scientists and clinicians from some of the best scientific institutions in the world are collaborating to develop a blood test that will detect breast cancer in its beginning stages, when survival rates are highest.

For questions about EIF’s women’s cancer programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.

Lee Jeans is a division of VF Corp. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded and annually underwrites Lee National Denim Day, the largest single-day fundraiser for breast cancer. VF corp. is the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear, playwear, and daypacks. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, JanSport, Eastpak, Vans, Earl Jean, Nautica, The North Face and Napapijri.

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Mara Tucker
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