Launched for the Time-Crunched Man

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A brand new site ( is launched to help take the hassle out of going to the store to keep your underwear, sock and t-shirt drawers stocked and your bathroom filled with the essentials.

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RSS (RYU), a new e-commerce business that addresses a consumer’s need to buy new underwear on a periodic basis, announced that it has successfully launched its site today (

The original idea for the site came from a light-hearted conversation between five friends that hated the drudgery of having to buy underwear, socks, t-shirts and bathroom essentials on a regular basis. So the group came up with the idea to create a service that would enable a person to sign up for a regular delivery of these important items right to their doorstep.

“We enjoyed building the site and developing our service and we anticipate there are many other guys that, like us, will also appreciate the offering,” says Peter Friedman, a co-founder of the site. “What is most amazing” Mr. Friedman continues, “is the sense of freedom you feel the first time your RYU shipment arrives when you realize how much wasted time and aggravation RYU just eliminated from your life.”

The site and service, which was in development for nine months, was started with the time and financial support of the group of friends that originated the idea. “We built a secure, consumer friendly site that offers a straightforward service based on a need we see in the marketplace,” adds Robert Bushman, Chief Technology Officer and co-founder.

In conjunction with the site launch the company also completed a small operations facility that will allow quick and convenient order fulfillment and expert customer service to solidify the service offered by the site.

The site will offer a wide array of men’s underwear including t-shirts, boxers, briefs and socks. Additionally, the site will carry selected toiletries such as shaving cream, toothpaste and razors.

“We are proud of what we have built and we are excited to bring this service to the marketplace and earn the trust of consumers all across the United States,” said Michael Bushman, President and co-founder of the site.


Founded in 2005, is the easiest way to keep your underwear drawer stocked. You tell us what you want, how often you want it, and we take care of the rest. No wasted time shopping. The items and brands you already buy. No commitment. Cancel anytime. Inquires: Michael Bushman President and Chief Operating Officer, 330-391-1366.

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