PeerApp is at Vanguard of Peer-to-Peer Technology in Asia Where New Company Presence in China is Set to Capitalize on the Explosion in Bandwidth Demand

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New China office is part of global strategy by PeerApp to penetrate international markets where existing and future high broadband demand far outstrips supply. PeerApp’s UltraBand 2000™ cuts costs for Internet Service Providers (ISPs) and Multiple System Operators (MSOs). In Thailand, PeerApp already cuts bandwidth needed for peer-to-peer (P2P) Internet traffic by up to 90%.

PeerApp’s new office in China brings a much-needed advanced Peer-to-Peer bandwidth solution that more than doubles existing bandwidth efficiency in Asia where there is record growth in broadband subscribers and adoption of new uses for Internet-delivered content.

The new China office is part of global strategy by PeerApp to penetrate international markets where existing and future high broadband demand far outstrips supply.

PeerApp’s UltraBand 2000™, already in Thailand, cuts bandwidth needed for peer-to-peer (P2P) Internet traffic by up to 90%, cutting costs for Internet Service Providers (ISPs) and Multiple System Operators (MSOs) throughout Asia where leasing physical capacity is expensive and the availability is sorely limited.

Sam Yang, Regional Vice President of Sales, APAC, and a senior manager with 20 years of experience in the Asia Pacific IT and telecommunications industries, has been named to head the PeerApp China office. He will oversee UltraBand 2000™ sales and customer service across the Asia Pacific region.

Mr. Yang states, “The tremendous popularity of video downloading and peer-to-peer file sharing is contributing to the dramatic rise in Asia Pacific’s broadband use. In Thailand, the nation’s largest ISP, turned to PeerApp to meet growing subscriber demand. Japan and South Korea head the list of percent of broadband-connected subscribers and are innovators when it comes to using the internet to download content. All of which puts further pressure on ISPs to provide broadband capacity.”

The potential is enormous. In China, broadband subscribers now only encompass 3% of the country’s massive population, but are projected to more than double next year, growing from 50 million to 113.2 million. The expansion will further continue, fueled, in part, by Asia’s penchant for US entertainment brands and emerging role as producer of branded entertainment content. Consequently, Asia Pacific’s ISPs and MSOs will need to accommodate a constantly growing subscriber base with technology that squeezes the greatest capacity out of limited Trans-Pacific cables. PeerApp offers just such technology.

States Robert Mayer, CEO of PeerApp (http://www.peerapp.com), “Due to Asia Pacific’s accelerating broadband market growth, local ISPs must meet current bandwidth demand and also address the prospect of increasingly limited bandwidth availability in the future. With our new China office, guided by Mr. Yang's sales and service expertise, we can directly facilitate UltraBand 2000™ installs and service throughout the Asia Pacific region. Mr. Yang brings proven leadership and management skills in his new role as PeerApp’s vice president of sales for Asia Pacific. He will focus on developing relationships with systems integrators in China, Japan, South Korea, Taiwan, Thailand, and other Asia Pacific Nations to deploy PeerApp’s soluitons and service our customers.”

Before joining PeerApp, Mr. Yang served as vice president, Asia Pacific region, at Laurel Networks, Inc./ ECI Telecom and was on the recent management team at Enterasys Networks, Inc., acting as managing director of the Greater China Region. He also served as managing director of the IT services business unit, Asia Pacific region, for Lucent Technologies. Mr. Yang is a native of Singapore and is fluent in English, Malay, Mandarin, Cantonese and Fujian dialect.

About UltraBand 2000™    

UltraBand 2000™ frees up bandwidth consumed by P2P traffic, significantly reducing the cost bandwidth. UltraBand 2000™ gives ISPs greater ability to manage peak and seasonal P2P traffic and prepare for future P2P traffic growth, while also maintaining and enhancing subscribers’ Internet experiences. In addition, the content acceleration feature in UltraBand 2000TM provides new revenue opportunity for ISPs. Return on investment is realized within a matter of months.

PeerApp’s UltraBand 2000™ is a scalable, multi-gigabit, carrier-grade P2P bandwidth solution. UltraBand 2000™ works with all major P2P protocols, and is transparent to subscribers during both their P2P & non-P2P experiences.

UltraBand 2000™ caches P2P traffic on scalable Dell blade servers using EMC SAN storage technology. In addition to supporting all major P2P file-transfer protocols, the PeerApp solution manages millions of concurrent connections, while residing in a centralized location to expedite maintenance. UltraBand 2000 supports ISP networks with up to 90% P2P traffic achieving an over 80% hit ratio and allows ISPs to manage their networks in compliance with applicable laws.

About PeerApp

PeerApp is the leader in providing Protocol Based Bandwidth Solutions. PeerApp develops and services technologies and products to help ISPs enhance network efficiency, reduce bandwidth cost and enhance subscribers’ quality of experience and service. PeerApp products and solutions are suitable for all ISPs providing broadband, DSL or cable service and enable ISPs to manage their networks in compliance with applicable laws. The company is financed by Pilot House, Cedar Fund and Evergreen Venture Partners. For further information about PeerApp technology, products, and services, visit PeerApp at (http://www.peerapp.com) or contact sales@peerapp.com PeerApp, 381 Elliott Street, #140-L, Newton, MA 02464, tel 617-795-0977. Editorial Contact: Dick Pirozzolo, 781-235-9911 or dick@pirozzolo.com

Specifications are subject to change without notice. PeerApp, the PeerApp logo, UltraBand 2000, and UB2000 are trademarks of PeerApp. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

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