Harmony Fitness Workshop for Express Gyms to Focus on Member Attraction and Weight Loss

Share Article

The third annual "Harmony Workshop" Fitness Conference is back by popular demand. It is the only national conference specifically designed for the express gym industry. Keynote this year will be given by Donna Krech, renowned motivator and weight loss pundit. Club operators can learn a host of new skills over a single weekend, Oct. 20 – 22, 2006 in Houston.

The third annual Harmony Workshop for express gyms, including the popular 30-minute hydraulic circuit training gyms, will be conducted this coming October 20th through the 22nd in Houston at the Wyndham Greenspoint Hotel (http://www.wyndham.com/hotels/IAHGP/main.wnt ) . The conference is designed to address the current issues of franchised and independent women-only 30-minute circuit training gyms, and also those of co-ed, kids, and senior circuit training clubs as well.

2006 Theme Is "Member Attraction"

After focusing in 2005 on member retention and exercise adherence, the mission of this year's conference is attracting new members. Most new express gym owners and even seasoned owners are always looking for ways to attract more members in a competitive environment on a limited marketing budget. This year's conference is staffed to send attendees home with plenty of useful ideas.

A second area of emphasis this year will be weight loss. "As the express gym industry matures, it is important to meet or exceed members' goals", said conference founder Symanthia Harper, "And the overwhelming goal we hear most by express gym members is 'weight loss'. So, this year we have lined up programs and products that gym owners can adopt to help their members shed more pounds".

Since there are no quick fixes, and people are wary of yo-yo diets, of taking weight off only to put it back on again, the philosophy of the conference is to offer permanent weight loss through an intelligent blend of circuit training exercise, modifications in nutrition, and adopting some effective lifestyle changes.

Featuring Weight Loss Pundit and Motivational Speaker, Donna Krech

The featured speaker this year is world renowned motivator and publisher, Donna Krech, CEO of Thin and Healthy Total Solutions of Lima Ohio. She will address and inspire the audience on four major success factors that will benefit their gym businesses.

1.    Making Weight Loss Fit Into Fitness. – How to properly incorporate a weight loss program into a fitness facility

2.    Magnetic Presence Marketing – low cost marketing strategies, building up members without draining precious funds.

3.    No More Status Queue – how club operators can keep themselves and their businesses continually moving forward.

4.    Creating Business Momentum -- How to spark business momentum that constantly builds.

A Jam-Packed Weekend of Skills Development

Harper has enlisted the most knowledgeable and visionary people in the express gym industry, in addition to Donna Krech, presentations will be given by:

  •      Phil Trotter, who is an exceptional fitness entrepreneur, he has been involved with several fitness trends over the past 30 years. He was instrumental in bringing out Reebok Step, Resist-A-Ball, Ramp and most recently MYTRAK to the market. Trotter will give insight as to how express gym owners can elevate themselves from being a basic “membership gym” to being a true “professional exercise provider”. This new status will allow them to participate in abundant downstream opportunities for 3rd party membership fee reimbursement by corporations and insurers…but only if gyms are packaged properly. Trotter will explain how.
  •      Al Valente, Co-founder, President and Chief Editor of FitCommerce.com and former general manager of one of the largest health clubs in the U.S., who has been covering the circuit training phenomenon since its inception, will give insight into the changing world of exercise and fitness and where express gyms can expect to go from here. Also, he will share his knowledge of how the web can be a powerful and affordable marketing tool for express gyms.
  •      Symanthia Harper, successful business entrepreneur, energetic motivator, founder of Shapes For Women and founder of the Association for Hydraulic and Fitness Clubs, will be teaching the skills of basic club marketing. She will share "member attraction strategies that work" gathered from her unique position as the Association founder and interfacing with hundreds of clubs.
  •      Susie Schmitz, is back by popular demand. She is an expert on insurance and liability for express gyms and will break down into layman's terms the basic liability terminology. Most importantly, she'll address how to prevent injury and liability in the first place, and the legal aspects of safety relevant to facility, trainees' needs, facility rules, and the diet and medical concerns.
  •      Dr. Ron Friedman, M.D., a graduate of Harvard Medical School, will talk about key supplementation, particularly goji juice, for better health and weight loss. Dr. Friedman will provide the reasons that goji juice could be a foundational key to solving our number one health problem-obesity.
  •      Jose Rahamon, national trainer, will train the attendees on how to use circuit gym equipment correctly for safety and effectiveness.

Also back by popular demand will be round table discussions where club operators can make valuable ongoing contacts and learn from one another on breaking issues in the industry. Additionally there will be formal CPR training for those attendees not already trained.

Addressing Childhood Obesity

On display at the conference will be the latest line of children's hydraulic circuit machines. It's been reported that not only is strength training safe for kids, but highly necessary. Regular exercise is required to stem the burgeoning childhood obesity epidemic.

Further studies have shown that girls who strength train during their bone growth years will lesson the risk of osteoporosis when they reach middle-age.

"We're also seeing more of a market for family activities", added Harper. "The concept would be a club having an outer circuit of co-ed machines for moms and dads and an inner circuit of machines specifically for kids, it can truly be a family affair. "

Registration Information

For registration and additional information about the 2006 Harmony Fitness Workshop, visitors should go to: http://www.HydraulicCircuitZone.com.

About the Association of Hydraulic and Fitness Clubs

The Association of Hydraulic and Fitness Clubs (AHFC) was formed in September, 2004 to address the specific needs of express gyms and 30-minute hydraulic circuit training health clubs. These clubs target the deconditioned fitness market and have entirely different needs than larger multipurpose health clubs. The AHFC conducts the Harmony Fitness Workshop, an annual conference where top speakers and consultants are addressing the contemporary issues facing circuit-training clubs. For further information contact AHFC at (800) 258-4059, or visit: http://www.HydraulicCircuitZone.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Al Valente
Visit website