Pod Digital Design Builds Entertainment-Based Destination Websites

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New projects highlight Pod Digital’s interactive entertainment expertise, advanced back-end technology, and user experience.

Pod Digital Design, (http://www.poddesign.com), a viral marketing and digital entertainment company, announces it has been engaged to develop two new destination websites. Meant to provide unique online experiences and branding opportunities, as well as spark viral marketing capabilities, these sites signal a new approach to online entertainment and marketing.

“These projects highlight our growth and expansion, demonstrating how we are applying our interactive entertainment capabilities toward shaping the entire online experience for a brand,” Steve Curran, founder and creative director at Pod Digital Design said. “We have been very successful in creating immersive experiences online for campaigns, and projects like these allow us to apply those skills and capabilities in developing a deeper user experience and longer term relationship between a brand and its fans.”

Pod Digital Design recently completed a new website for Tweeter Home Entertainment Group’s mobile division, which can be viewed at http://www.tweetermobile.com. Designed to target males ages 16 to 25, the site acts as a trial test on reaching, establishing and enhancing Tweeter Mobile’s brand identity with a new demographic. The website offers visitors the ability to view the latest in mobile technology and offerings from Tweeter, ask questions of “Johnny,” one of Tweeter’s many car audio installation experts, upload photos of personal car audio installations, and download content like music and games

“We were very pleased with the final outcome of the Tweeter Mobile website,” stated Senior Marketing Manager Noelle Giorgione. “Pod fully understood the demographics we were looking to target with this microsite and feel the design allows Tweeter the ability to reach and connect with this new audience.”

Currently Pod is launching a new, dynamic website, http://www.beaconstreetgirls.com, built around the characters and storylines of the Beacon Street Girls book series. The site, built with both the client and their audience in mind, boasts a dynamic, branded end user-interface as well as an advanced back-end foundation. This creates a fun and exciting environment for the fans of Beacon Street Girls.

“With recent announcements like the imminent closure of the American Girl Club and an increased awareness of how inappropriate sites like MySpace are attracting preteens, we felt a sense of urgency to create a more immersive environment for Beacon Street Girls fans,” said Addie Swartz, founder and CEO of B*tween Productions, Inc. American Girl has announced it is closing its online club as of August 15 and it has not been accepting new members for several months.

Swartz continued, “With the new site, we will be prepared for a virtual onslaught of girls from all over the world who are looking for a new online ‘home.’ As girls have become more comfortable online, they are spending more time there, and they need deeper environments to hold their attention. Parents, meanwhile, have become more aware of the dangers found online and are actively looking for safe environments for their children. We chose Pod Design to help us meet the needs of our audiences and capitalize on all opportunities to build our online presence.”

“This new online environment will add depth to the world of Beacon Street Girls,” Curran added. “Our goal is to build the site as an online “destination” with plenty of entertaining viral and gaming elements to add excitement and make the characters and their personalities come alive for the preteen audience.”

About Pod Digital Design

Pod conceives and produces broadband entertainment, viral marketing campaigns and branded games (mobile and broadband) for some of the most exciting companies in the world of entertainment, technology and consumer goods, including: Warner Brothers, Atlantic Records, FuseTV, Maven Networks, Peerflix, Tweeter, A&E, The History Channel, Crime and Investigation Network and many others.

Two years in a row, Marketing Sherpa has chosen a Pod campaign as a top-ten viral marketing campaign of the year, and awarded Pod’s Peerflix campaign as the number-one pick in 2006. Pod founder and creative director Steve Curran is the author of the books “Motion Graphics”, “Convergence Design”, and is a contributing author to the book “Connected Marketing.”

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Jessica Morris
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