ProductCart v3: The AJAX Shopping Cart Software

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Early Impact adds Web 2.0 technology to its popular shopping cart software. AJAX-enhanced features take small business e-commerce to a new level.

Early Impact, an ecommerce software development company, recently released ProductCart v3, the latest version of the company’s popular shopping cart software. Among dozens of new features, ProductCart v3 brings the power of AJAX to small business e-commerce Web sites.

AJAX is a set of technologies used to make Web-based applications work in a way that more closely resembles sophisticated desktop tools. Using this approach, information is presented to the customer without the “click & wait” that is normally part of every Web page. Applied to an online shop, this translates into a better looking, more professional e-commerce store, where customers can locate information faster, with fewer clicks, and in a visually appealing environment.

ProductCart v3 incorporates AJAX both in the storefront and in the Control Panel, the intuitive store management component that is part of the shopping cart system. For instance:

  • Customers are told how many results a store search will return before the search is run. A ProductCart-powered store will tell customers how many products are in a category, fall within a price range, or contain a certain keyword, before they even click on the “Search” button.
  • Customers can view product information without having to visit the product details page. On a search results page, for example, simply placing the mouse over a product name or thumbnail image will provide additional information on that product, saving customers a click and a visit to the product details page, until they find a product that they are particularly interested in. The same is true when customers mouse over the “Next” and “Previous” buttons on the product details page, thus being able to quickly preview information about the previous and next product in the category.
  • Store managers have access to AJAX-enhanced customer & product search in virtually every area of the Control Panel where a search is required. For example: locating products that need to be edited, creating cross-selling relationships among different items, or restricting the applicability of an electronic coupon to a specific list of customers become much faster tasks.

“We are extremely excited about the use of AJAX in ProductCart v3: it provides functionality that takes small business e-commerce a big step forward.” said Massimo Arrigoni, CEO of Early Impact. “It’s not just the visual effects that are striking. It’s the increase in productivity in the management of the store and the better customer experience in the storefront that will lead ProductCart v3 users to run better performing, more profitable online stores.”

ProductCart v3 is available starting at $695 per storefront. For more information and fully-functional demos, please visit the Early Impact Web site at For details on how AJAX is being used in ProductCart v3, please visit:

Early Impact develops e-commerce software for small businesses. Its ProductCart line of shopping cart software is used by thousands of Internet stores around the world. Hundreds of Web design companies have chosen it as their e-commerce system of choice for building online storefronts for their customers. Early Impact is privately owned and headquartered in San Francisco, CA.


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Massimo Arrigoni
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