COLUMBUS, Ohio (PRWEB) August 22, 2006 -–
Pier 1 Imports, North America’s largest specialty retailer of imported decorative home furnishings and gifts, has chosen Bizresearch, Inc. (http://www.bizresearch.com) to provide search engine marketing services for the company’s growing e-commerce web site, http://www.pier1.com. The partnership will elevate Pier 1’s Internet visibility in order to increase brand awareness online as well as traffic to Pier1.com and Pier 1’s 1200+ retail locations.
Based in Fort Worth, Texas, Pier 1 will engage Bizresearch, a Columbus, Ohio-based national search engine marketing company, to provide a variety of organic optimization services that will improve Google, Yahoo & MSN rankings, increase store and web site traffic and enrich the online shopping experience for better customer conversion rates.
“Pier 1 has long been known as a resource for unique and affordable home furnishings. We want to offer today’s busy consumers the option of an easy-to-use website, convenient store locations and seasonal catalogs so that they can experience everything Pier 1 has to offer in whatever way is easiest for them,” said Phil Schneider, Executive Vice President of Marketing for Pier 1.
Laura Thieme, president and founder of Bizresearch, said Pier 1 Imports, like other retailers, needs quantifiable proof that their websites are performing.
“Pier 1 is one of the most recognizable brands in the U.S.,” Thieme said. “Our goal is to energize the company’s online presence and substantially increase brand awareness. If online shoppers are seeking eclectic, affordable home décor and accessories, from furniture and dining room tables to candles and dinnerware, they should readily find the Pier 1 website. In addition, it’s important to ensure optimal return on investment through improved website usability and sales.”
“It is important to mirror broadcast, print and online paid search strategies,” Thieme continued. “Organic is an effective complementary tool to a successful paid search campaign. It has the potential to triple online exposure, substantially increasing brand awareness, traffic and sales.”
Founded nine years ago, Bizresearch helps retailers increase traffic and sales through competitive market assessments, website design and usability analyses, technical consultations and implementation services that act as an extension of clients’ internal IT and marketing resources. The company is a leader in e-commerce and search engine marketing, including the strategic application of organic and paid listings, website traffic analysis and return-on-investment (ROI) measurement.
About Pier 1
Pier 1 Imports, Inc. is North America's largest specialty retailer of imported decorative home furnishings and gifts with Pier 1 Imports® stores in 49 states, Puerto Rico, Canada, and Mexico and Pier 1 kids® stores in the United States.
Pier 1 Imports