Surge Licensing Inks Deal With Nikon Sport Optics for Tred Barta, Star of Hit OLN Show, “Best & Worst of Tred Barta;” Barta Uses Nikon Binoculars in Fishing & Hunting

Mark Freedman, President of Surge Licensing, says Nikon Sport Optics agreed for Tred Barta, star of the hit OLN outdoor TV show, “The Best & Worst of Tred Barta,” to promote binoculars and other optics products.

Syosset, NY (PRWEB) August 22, 2006 -- Surge Licensing announced it has entered into a agreement with Nikon Sport Optics, for Tred Barta, star of the hit OLN outdoor TV show, “The Best & Worst of Tred Barta,” to promote Nikon’s outstanding array of binoculars and other optics products.

Nikon Inc. is the U.S. distributor of Nikon sport and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products. Nikon Sport Optics is a division of Nikon Inc.

Mark Freedman, President of Surge, exclusive worldwide licensor of Tred Barta, said, “Our association with Nikon grew out of Tred’s use of Nikon Monarch Binoculars during the past two decades of his legendary exploits in deep canyon fishing and big game hunting. Nikon makes the cut with Tred, helping him prepare to take world record catches on light tackle in tough ocean conditions or hunt big game with bow and arrow in isolated terrain.”

Jon LaCorte, Senior Product Marketing Manager of Nikon Sport Optics, said, “Tred takes hunting and fishing to the limit and Nikon goes with him every step of the way. Tred exemplifies the qualities of Nikon optics products, as he demands the best of himself and his equipment under the harshest conditions. We’re proud to align with Tred as he represents Nikon in a variety of ways.”

Tred Barta added, “Nikon hits the mark with me. Its great binoculars, such as the Ocean Pro, offer top quality at reasonable prices. Nikon knows the rigorous demands of outdoors enthusiasts and its great line-up of optics equipment meets their needs under the toughest conditions on land or sea.”

Tred’s website, tredbarta.com, details his exploits with tips about hunting and fishing, a section for fans to submit comments and questions and links to helpful websites, along with highlights of Tred’s shows and information about his upcoming episodes.

Barta said, “If you’re going to hunt, do it the hard way! Anything in life that’s too easy doesn’t give the same sense of accomplishment that you get when you do the work, prepare hard and hunt and fish hard. Nikon Sport Optics is a company I trust when the going gets tough.”

Freedman, famed for creating the phenomenal licensing and entertainment success with the Teenage Mutant Ninja Turtles through Surge, added, “Tred Barta is opening a new era of licensing based on his real life approach to hunting and fishing. Tred’s fans appreciate ‘the hard way… the Barta way’ of outdoor adventures.”

As OLN-TV’s #1 show, “The Best & Worst of Tred Barta” is in its third hit season, with a growing fan base that enjoys his in your face no-holds-barred entertainment on OLN, Fridays at 9pm ET., with encore airings throughout the week.

Companies joining the Tred Barta team, in addition to Nikon, include ACR Electronics, Winslow LifeRaft Company, Rampage Sport Fishing Yachts, 3Rivers Archery and Canyon Ammo Fishing Tackle. Barta is also a world class fisherman whose annual Barta Blue Marlin Classic Fishing Tournament has raised over $1 million to help kids, and has been sponsored by companies such as Anheuser-Busch, Rolex, Rampage Yachts, Caterpillar, Maui Jim, Mercury Marine, OLN-TV, Volvo Penta and many others.

While his extreme hunting and fishing approach is more like frontier America, Barta is a 21st century man who is both a pilot and owner of a corporate aircraft company, Barta-Iso Aviation.

Nikon Sport Optics and Nikon USA are headquartered in Melville, NY and offer the best in binoculars and other sport optics, specially designed for Marine, Hunting, Outdoors Lifestyle and for Birding, or bird watching. For more information, visit nikonsportoptics.com.

Surge Licensing, based in Syosset, NY, licenses entertainment properties worldwide. For more information about Tred Barta visit tredbarta.com .

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