Sweet & Chic 2006, Gift Suite and After Party for the 58th Primetime Emmy Awards on August 28th and 29th, 2006

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After-party and gift suite for the 58th Primetime Emmy Awards. Rockworks, celebrity driven non-profit will also be shooting a PSA at Sweet & Chic 2006 to encourage volunteer effort to rebuild the homes of Hurrican Katrina victims. Event will be held on the one year anniversary of Hurricane Katrina.

“Sweet & Chic 2006®,” after-party and gift suite for the 58th Primetime Emmy Awards®, will offer its celebrity guests a day of poolside relaxation, spa treatments and extravagant gift bags full of jewelry, beauty products, and some of the hottest new clothing lines. Celebrities will also have a chance to participate in “Riffs,” a celebrity Public Service Announcement for Rockworks, a non-profit organization that will help rebuild strategic communication centers in the Gulf Coast Region. Brought to you by the ladies of Represent PR, Sweet & Chic 2006® puts a refreshing spin on the traditional gift suite. What was once the newest craze for product placement and marketing, celebrity gift suites have since become stale and conservative. Set in a luxurious mansion atop the beautiful Hollywood Hills, Sweet & Chic 2006® strives to shatter what has unfortunately become the “gift suite” norm. This suite will cater to Hollywood’s “younger generation” as well as hip celebrity mommies and their children. Valet park your car with Hollywood’s hottest All-Female Valet service, Valet of the Dolls, and prepare yourself for a gift suite tour de force. Sweet & Chic 2006® will offer the hottest trends in Fashion, Cosmetics, Spa Treatments, Jewelry & Accessories, and a unique “Kids Only Lounge.” Unlike other “traditional” gift suites, Sweet & Chic 2006® aims to create a relaxed environment and we encourage our clients to sip on a cocktail and enjoy a manicure/pedicure by the pool or dance the afternoon away and receive a gift bag of swag up to $10,000 in value. Sweet & Chic 2006® will take place August 28h and 29th, 2006 from 12PM-5PM atop the luxurious Hollywood Hills at a well-known Sunset Plaza Drive mansion.

Companies from all over the world have come together for Sweet & Chic 2006® to delight the senses and pamper our celebrity guests and their children. Please find a description of participating company below.

Gift Bag Participants

Spa Treatments will be provided by: Varnish Nail Salon, a Melrose Ave. nail salon that boasts the tag-line “Get Nailed,” will offer poolside manicure/pedicures for celebrities and their children. ZuZuNova Interplanetary Beauty Bistro will offer two distinctive treatments, semi-permanent eyelash extensions by Gina Guia and renowned make-up artist Cameron Long’s famous “10 Minute Touch-Up.” Peels-On-Wheels will offer mini micro-dermabrasion treatments. Well known the Hollywood elite as the premier at-home micro-dermabrasion service, owners Mindy Davis and Lauree Prieto bring their expertise and equipment right to your front door. Niven Morgan Luxe Collection, an exclusive line of fresh-scented goods for the body bath and home will be giving lotions, bubble bath, and cologne, room spray, dish soap, and candles. Niven Morgan presents you with everything necessary for a fresh and easy lifestyle and spirit.

Sweet & Chic 2006® will feature some of the Hollywood’s hottest clothing brands. Already a celebrity favorite, 2 B Free will present guests with a variety of clothing items adorned with their signature fleur-de-lis graphic. Items will range from sweatshirts and sweat pants to cute tank tops and children’s attire. Jennifer Aniston, Robin Wright Penn and Thandie Newton are a few of the many celebrities that have recently been seen wearing COCO LALA, a line of high fashion dresses and skirts made from the finest silk in the world. With an exciting new collection for the Fall 2006 season, COCO LALA is poised to make an indelible mark on the fashion world. Up and coming clothing line, Fugly Couture will also showcase their new line of 100% bamboo fiber tees for men and women. All Fugly Couture garments boast edgy, in-your-face graphics, embroidery and distressed/vintage washes that give every piece a nostalgic feel. PAHR 72 will launch their fashion conscious, lifestyle savvy, golf clothing brand at Sweet & Chic 2006®. The PAHR lifestyle is derived from the trendsetters who are focused on having fun while accomplishing their goals. Combining comfort and fashion, PAHR creates a look that can be worn on and off the course. The driving force behind PAHR's unique approach is PGA Professional, Doug Timmons and athlete manager and marketing visionary, Steve Astephen. No Hollywood gift suite would be complete without a hot line of swimsuits! Snugabunz, pioneered by surfer girl Christina Barrett revolutionizes the traditional swimsuit and eliminates any sagging of “the bunz.” Christina’s goal is to make any killer beach body look even better! The Black Flamingo, a clothing line created by the official stylists of MTV’s hit show Laguna Beach, will dazzle our celebrity clientele with one-of-a-kind dresses they dub “California Couture.”

The Jewelry & Accessories Lounge will feature the designs of Heather Hyde, a Hollywood based jewelry designer. From Old Hollywood Glamour to the re-vamping of a family heirloom, her jewelry vision is unique and truly inspired. Matt & Nat Handbags, a vegan line of handbags made from the highest quality synthetic leather, so you can be animal friendly and still look gorgeous! You won’t find any fur or wool adorning these bags, being cruelty free is an integral part of Matt & Nat. Lapin Vilardi presents a luxurious and chic solution to organizing all your unmentionables when on the go. Whether you’re jetting off for a weekend getaway or planning an extended hiatus, Lapin Vilardi’s Manhattan Collection helps manage any traveler’s chaotic suitcase. The collection includes two distinct sets: the 5th Ave and the Greenwich. Each set comes with a laundry bag, shoe bag, lingerie bag and a matching lavender sachet to add a lingering hint of fragrance to any suitcase. Osiris is a skate/surf inspired line of shoes and apparel that is full of innovative styles and color ways. Osiris has been seen on some of Young Hollywood's hottest feet, including Paris and Nicky Hilton, Eva Longoria, Hillary Duff, Jennifer Love Hewitt, Amanda Bynes, Brandon Routh, Brandy, Ashanti, Jesse Metcalfe, and Gabrielle Union.

Von Dutch Originals proudly announces a brand new line of premium eyewear, Von Dutch Kustom Eyes. This top-of-the-line collection is quickly taking the eyewear industry by storm with their innovative designs and rock n’roll attitude. Bodybuilding.com will also be gifting a variety of supplements, protein shakes, the fat burner NV , already a celebrity favorite, and bodybuilding.com accessories.

The unique "Kids Only Lounge" features some of the hottest products on the market for children and infants. Jesse Walker Knit Goods bright designs and color are perfect for spring. Jesse Walker items are made from snappy oilcloth and fuzzy flannel. Celebrity moms Gwen Stefani and Denise Richards already love her hand-knit baby sweaters, hats, and booties. BabySpareWear introduces the convenience of spare travel wear to the busy life of a baby! It's the stylish evolution of the “emergency spare outfit.” Ready-to-go in a sleek zip-up pouch, BabySpareWear features three wardrobe essentials; a short- and long-sleeve tee, and pants in a waterproof nylon travel case. The toddler spare outfit to-go includes a spare tee and play pant inside an easy, reusable travel pouch. MD Moms Baby Silk™ is a line of skin and hair products that include advanced ingredients like marine silk, botanicals, Vitamins E and B5 to provide antioxidant protection, relieve dryness, promote healing, and protect the skin's natural moisture barrier. They also have a delicate botanical baby scent made from essential oils of orange and gala apple blossoms that's almost as yummy as that new-baby smell. Every Baby Silk formulation is clinically tested, hypoallergenic and free of lanolin, mineral oil, petroleum, waxes, harmful chemicals and known skin irritants.

Blowfish Sushi, popular LA hotspot, will be offering a variety of fabulous sushi dishes to each of our celebrity guests. West Hollywood favorite The Courtyard will also be providing Spanish tapas. Mojito Island, the world’s first 100% fresh shelf-life stable Mojito mixer, will be seducing the senses with their wonderful alcoholic and non-alcoholic Mojitos. This brand defines a new ultra premium category in the non-alcoholic mixer industry. Only the finest and freshest ingredients, such as mint, fresh lime juice and imported sugar cane honey are used to reach the highest level of freshness. Fortunuts, delicious California walnut halves sprinkled with a bit of sugar and a pinch of salt, will be gifting their premier package, each with an inspirational fortune enclosed.

Sweet & Chic 2006® will take place August 28h and 29th, 2006 from 12PM-5PM atop the luxurious Hollywood Hills at a well-known Sunset Plaza Drive mansion.

For more information or to RSVP for this event, please contact Elisa Gold at Represent/ Strategic Media Relations, 310.467.8838 or elisa@representpr.com.

PARTICIPANT WEBSITES

http://www.rockworks.us
http://www.varnishnails.com
http://www.zuzunova.com
http://www.nivenmorgan.com
http://www.2bfreeclothing.com
http://www.coco-lala.com
http://www.fuglycouture.com
http://www.pahr72.com
http://www.theblackflamingo.com
http://www.heatherhyde.com
http://www.mattandnat.com
http://www.lapinvilardi.com
http://www.osirisshoes.com
http://www.vondutch.com
http://www.bodybuilding.com
http://www.jessewalkerknitgoods.com
http://www.babysparewear.com
http://www.mdmoms.com
http://www.blowfishsusi.com
http://www.thecourtyard.com
http://www.mojitoisland.com
http://www.fortunuts.com

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