Coptix and Widgets & Stone Bring Clumpies Ice Creamy Goodness to the Web

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Coptix, Inc., Chattanooga's leading graphic design and web marketing company, announces the launch of Clumpies.com. In close partnership with Widgets & Stone, the full service agency which has developed and managed the Clumpies brand over the course of seven years. Coptix built a web site that captures the brand's strength and opens up new opportunities online.

Coptix, Inc., Chattanooga's leading graphic design and web marketing company, announces the launch of Clumpies.com. In close partnership with Widgets & Stone, the full service agency which has developed and managed the Clumpies brand over the course of seven years. Coptix built a web site that captures the brand's strength and opens up new opportunities online.

Voted best in Chattanooga two years in a row, Clumpies creates ice creams and sorbets known throughout the Southeast for their uniqueness and flavor. In 2006, the company has embarked on a strategic growth phase including moving ice cream production from its flagship store in North Chattanooga to a space on Chattanooga’s Southside, and the opening of new stores in Hixson, Tennessee and Mountain Brook, Alabama.

At the same time, owner Marshall Brock wanted to connect with Clumpies' loyal and growing fan base online.

"We go to great lengths to create an experience and ethos around Clumpies that is as rich and gratifying as our ice creams," said Brock. "Fun and friendship, taking a few minutes out of a busy life for simple pleasures that are worth enjoying. When we decided to create a web presence, we wanted it to bring the same values to the cluttered, crazy world of the internet."

Working closely with Paul Rustand, Design Director at Widgets & Stone, Coptix's designers and developers built a site that connects with customers in a personal and personable way, from the tongue in cheek introduction to Clumpies ice creams to the fast, simple shopping cart for buying branded merchandise from t-shirts to truckers' caps, from ice cream gadgets to flying discs.

Using a blend of Flash and non-Flash programming developed in-house, Coptix gave the user experience a look and feel that is smooth and clean, yet is faster than traditional Flash sites as well as being optimized so that search engines looking for ice cream in Chattanooga will be drawn to Clumpies.

"Coptix was delighted to be given the opportunity to bring the unique quality of the Clumpies brand onto the internet," said Josiah Roe, Coptix Vice President. "At Coptix we believe that good design and technology are both respectful of the consumer and true to the soul of your business. The key to success is a compelling marriage of those objectives, and it was wonderful working towards that goal with Clumpies Ice Cream in the development of their website."

About Clumpies Ice Cream Company

Founded in 1999 by the son of a third generation candy maker, Clumpies Ice Cream Co. creates ice creams noted throughout the Southeast for their uniqueness and flavor. Their premium gourmet flavors are made with only top quality ingredients, in batches of ten gallons at a time. http://www.clumpies.com.

About Coptix

Coptix, Inc is a full service provider of design and web marketing services, creating meaningful and proven results through a holistic development approach in graphic design, internet marketing, e-commerce, digital broadcasting, and software development. Coptix has partnered with companies large and small, including Olan Mills, Rock Creek Outfitters, Chattem, UnumProvident, Jackson Furniture, Thinking Media, The Chattanooga Technology Council, Artesian Spas, Stray Dog Imports, Louis Wamp Architecture, The Arts & Education Council, Widgets & Stone, Chalmers Chocolate, Specialty Footwear, Publius Press, and Clumpies Ice Cream. http://www.coptix.com.

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Josiah Roe
COPTIX
423-822-6850
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