CINCINNATI, OH (PRWEB) August 23, 2006
According to the National Automobile Dealers Association, fewer than 20 percent of new car purchasers become paying service customers at the dealership of purchase. This 80 percent attrition rate could represent a lost opportunity of as much as $14 million annually per dealer. To help dealers capitalize on this lost opportunity, CallCommand, a leading provider of web-based solutions that increase customer retention, loyalty and automobile dealer profitability, today announced the release of Scheduler onCommand powered by TimeHighway.com.
CallCommand will integrate TimeHighway.com’s online service appointment scheduling solution into its onCommand suite of web-based customer lifecycle management tools. The new “Scheduler onCommand” service will also include a fully integrated loyalty card program to help dealers fight customer attrition and build loyalty throughout the customer lifecycle.
CallCommand’s new Scheduler onCommand service and loyalty card solution makes it more convenient for customers to do business with the dealership by enabling online service appointment scheduling while also providing a program of incentives to encourage customers to choose that dealership over the competition. The loyalty card program is customized for each dealership.
“According to industry research, if a customer does their first service with a dealership, they are seven times more likely to repurchase from that dealership. It is a vital first step in customer life cycle management. CallCommand’s integration with TimeHighway.com adds an essential piece to our onCommand suite of web-based customer lifecycle management tools and supplies dealers with an effective tool to fight customer attrition,” commented Al Babbington, CallCommand CEO.
CallCommand’s onCommand suite of communication solutions includes voice, text and email components that allow dealers to communicate to customers via their preferred channel. The onCommand suite also includes custom campaign management tools and unique analytics that enable dealers to create promotions on the fly and more accurately measure the results.
TimeHighway.com’s real-time, online service appointment scheduling solution replaces telephone-based scheduling with Internet technology. By scheduling appointments directly through the dealer web site, customers make confirmed appointments instantly without call-backs.
TimeHighway.com President, Karen Dillon added, “TimeHighway.com and CallCommand are a perfect fit. Dealers will find this combination provides their customers every incentive to return for service.”
Freedom Chrysler Jeep Dodge of Lexington, Kentucky, recently installed the new tool, “I first got the idea at my 20 Group to take the customer out to the service department immediately after the purchase and schedule their first service appointment. CallCommand’s integration with TimeHighway makes this so easy. It’s the best appointment scheduling vehicle I’ve seen come around for a long time -- I am very impressed. This tool combined with the loyalty program is really the future of service marketing; it gives a way to take a new customer and introduce them to service as part of the sale. We spend so much time searching for new customers; sometimes we forget to take care of the ones that are currently gracing us,” commented Paul Cleaver, owner.
Mike Taheri of Lancaster Auto Group, also a new user of Scheduler onCommand, describes the solution as “…an incredibly user-friendly tool – which is vitally important in order to get our customers comfortable and using it. Anyone can book a flight online these days and Scheduler onCommand is that simple.”
Founded in 2002, TimeHighway.com (http://www.timehighway.com) puts the service department’s schedule on the dealership web site, making it possible to schedule appointments 24 hours a day, 7 days a week, from anywhere. All appointments are scheduled on the web site through TimeHighway.com - both by the dealership and customers. When customers access the dealer web site, they select their services, choose from the available time slots and make their appointment. It is simple, effective, and opens a whole new world for the dealership’s customer, creating an electronic “link” for communications never before possible.
CallCommand™ is a leading provider of communication solutions for automotive retailers and OEMs as well as a growing customer base in home improvement, schools, municipalities, independent services, telecom, churches and financial services.
Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment. Since its founding in July of 2002, the company has grown to over 4000 users in seven different industries and continues to grow daily. For additional information please contact Lindsay Leugers: phone: 1.800 or visit CallCommand’s web site at http://www.callcommand.com.