Columbus, OH (PRWEB) August 24, 2006
What’s Working NOW, a training and development and event production company, is partnering with Must-See Webinars and PRIMIS Marketing Group to present a special online education and training session exclusively for B-to-B marketers. Scheduled for Thursday September 14 from Noon until 1:55 EDT, the program features top marketing consultant and B-to-B sales-lead-generation expert Mac McIntosh.
His presentation, What’s Working Now In B-to-B Marketing to Drive Leads & Sales will highlight winning tactics and strategies used by today’s top B-to-B marketers to increase response rates and convert more leads to sales. Also appearing on the program will be John Dodd, Sr. Vice President of MarketModels, a PRIMIS company. Mr. Dodd will present effective list selection and data optimization techniques B-to-B marketers are currently using to cut waste and substantially boost response.
In addition, MarketModels will provide all webinar attendees with a complementary 500-record, customized prospecting list. Cost for the program is $89 with special “early-bird” pricing of $69 through September 4 and includes a money-back guarantee. Full details and information on how to register are available at http://www.whatsworkingnow.net.
“As everyone knows, air travel today is expensive, and a hassle,” said Ernest Nicastro, principal with What’s Working NOW. “Then you have the added expense of lodging and meals and time out of the office. That said, we’re betting that the time is right to test a longer webinar format than is typically offered,” he added. “And what better person to launch the program with than Mac McIntosh, who’s one of the top B-to-B marketing experts in the country and always among the highest rated speakers at any conference.”
“One sure way to improve B-to-B marketing and lead-generation results is to stay on top of what’s working now in the marketplace,” said Mac McIntosh, “and then devise ways your organization can successfully adapt these proven techniques. That’s a big part of what I’ll be covering. Plus, experienced direct marketers know that it’s impossible to succeed without effective list selection and proper targeting and we’ve got John Dodd to offer current best-practices in that area. I think B-to-B marketers will learn a lot from this program and I’m looking forward to being a part of it,” added McIntosh.
About What’s Working NOW
What’s Working NOW is a training and development and event production company headquarter in Columbus, Ohio. What’s Working NOW offers education and training and special events that help B-to-B marketers grow their businesses by growing their knowledge base.
For more information please contact:
What’s Working NOW
About PRIMIS Marketing Group
PRIMIS, an acronym for Premier Integrated Marketing Information Solutions, is headquartered in Chicago, Illinois. PRIMIS is an industry leader in providing database marketing services and information solutions optimized to meet the needs of middle market companies. PRIMIS delivers customized integrated marketing solutions to over 5,000 active clients whose needs include database marketing, value-added marketing data, information processing, and modeling insight. PRIMIS meets the multi-channel customer acquisition and retention challenges of today’s marketers with service delivery channels developed specifically for its target markets.
For more information, go to http://www.primismarketing.com or please contact:
Vice President of Marketing
AccuData America, A PRIMIS Company
About Mac McIntosh
Mac McIntosh has been helping clients generate leads, track leads to sales and increase marketing ROI for more than 20 years. He teaches University-level courses in sales, marketing, direct marketing, and telemarketing, and consults to businesses to help them generate more high-quality sales leads, turn them into sales, track and measure results, and improve their return on investment. His consulting clients include companies in the research, engineering, design, medical, information technology and corporate management systems industries. More information about Mac McIntosh Incorporated can be found at http://www.sales-lead-experts.com. McIntosh can be reached directly at 1-800-944-5553 (or 1-401-294-7730. McIntosh also publishes the Sales Lead Report®, a newsletter for sales and marketing professionals, at http://www.sales-lead-experts.com.
About Must-See Webinars
The Must-See Webinars (http://www.must-seewebinars.com/b-to-b) was created by B-to-B lead generator and webinar expert Bob Hanson. Through Must-See Webinars, B-to-B companies access technologies, event and marketing services to help produce and promote their own “must-see” events for cost-effective marketing leads and sales conversion. The Must-See system has created over $1.45 billion in qualified sales leads and up to 2,250 registrants per event. For Bob’s free report, 7 Secrets of Winning B-to-B Webinars, go to http://www.must-seewebinars.com/b-to-b, or call 617-901-6886.