Pridedog.com Launches Kitschy, Quirky Online Store for Dogs and Has Gay/Lesbian Focus

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Pridedog.com launches a kitschy, quirky online store that is targeted to the Gay/Lesbian dog loving community.

Thanksgiving Day. Plates piled high with holiday carbs. Your mother to your left, father to your right. Sister looks across the table, conspiratorially.

“Mom, Dad,” you gulp softly. “There’s something I need to tell you. It’s something I’ve always known, and it’s been building up inside for so long.”

“Go on, dear,” your mother replies. “You can always tell us anything.”

“Well, Mom,” you start hesitantly. “I finally realized. I, um, I can’t let you give Princess Gabrielle those outfits from big-box discount stores. They’re just so tacky.”

When your dog is ready to come out of the closet, visit Pridedog.com.

Pridedog.com®, a new online store for gay, lesbian, bisexual and transgender dog lovers, is proud to announce its launch. The gay-owned and operated Web site features stylish and kitschy dog-related products, from chew toys and treats to clothing and beds. The site is located at http://www.pridedog.com.

Jeff Grano, the company’s co-owner, wanted to create a site that would offer unique products for fashionable GLBT dog owners in the U.S. and Canada.

“I couldn’t find stores and products that reflected our community’s humor, style and sensibility, so I decided to launch one,” he said. “For so many of us, our dogs are our children. We should be treating them and ourselves at the same time, and that’s what this site aims to do.”

“Straight folks with great taste will feel welcome here, too,” he added.

Grano, who counts three Boston Terriers and a Doberman Pinscher in his and his partner’s family, is the co-owner of the successful Fairview Park, Ohio, dog-grooming business, Gone to the Dogs.

In creating the online store, Grano turned to two friends to provide the creative elements. Brian Thornton, author and creator of the popular gay blog, FaggotyAssFaggot.com (http://www.faggotyassfaggot.com or http://www.theFAF.com), wrote the site’s irreverent copy, which is riddled with pop- and gay-culture references. Humorous product descriptions have already created a buzz among site visitors and bloggers.

Dan Michael, a veteran designer of corporate Web sites, was responsible for the site’s chic visual look.

Products are available in eleven queer-winking categories, from “Coming Out” to “Let’s Go Cruisin’” to “Butch It Up.” Customers will find toys, leashes, collars, beds, clothes, grooming products, water and food dishes and more. The wide range of products is designed to fit in any queer household aesthetic, from sleek to classic to retro to even naughty.

Samples of the site’s tongue-and-cheek copy follow:

Hypo-Allergenic Coconut Shampoo

Coconut oil - wonderful on the outside!

But if you eat one more macaroon, girl, that shirt ain't coming off on the dance floor.

Nobody likes back fat, darling.

    Red Check Chiffon Party Collar

Her name was Lola. She was a showgirl.

Actually, she was a 345-pound drag queen from Detroit. Her lip-synching was atrocious, but when she tripped and fell off the eight inch stage at Pride ...

Well, that was an awful lot of red chiffon suddenly without an owner. Your gain.

The site will add new products on a regular basis, so customers are encouraged to come back often.

Pridedog.com features secure credit card payments and accepts Mastercard, Visa, American Express and Discover. Gift certificates are also available.

Products are shipped by UPS to the United States and Canada.

Pridedog.com is an online division of Gone to the Dogs, Inc. a self-service dog wash, grooming salon and boutique in Fairview Park, Ohio, owned by Jeff Grano and his sister Jan Gilson.

For more information, contact Jeff Grano at (216) 470-0829.

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