Affiliate RSS Feed Syndication Available from

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AvantLink now offers an innovative RSS feed syndication tool, allowing Affiliates to syndicate merchant promotions by adding RSS subscription icons to their sites.

We're always looking for new ways to help hard-working and ethical Affiliates refer qualified customers to merchants

The AvantLink Affiliate Network announced today the release of their Coupon Feed Syndication tool, the first of several advanced Affiliate marketing tools that allows online marketers to promote RSS subscriptions to merchant promotions. AvantLink has provided Affiliate RSS feeds for the distribution of merchant offers for several months, but this tool takes it one step further. Now Affiliates can encourage their customers to subscribe directly to these offers.

The benefit of promoting these feeds for Affiliates includes a new level of ownership over the customer that previously didn't exist through traditional banners and other creative. Affiliates have always been credited for referred sales based on a cookie life set by customers clicking through a link on their web site. Now, when shoppers subscribe to merchant offers through RSS subscription icons provided by AvantLink, the Affiliate's unique tracking identifier will be embedded in all outbound links from the RSS feed. This gives Affiliates ownership of customers for the life of the subscription.

"We're always looking for new ways to help hard-working and ethical Affiliates refer qualified customers to merchants" says AvantLink CEO Scott Kalbach. "With this tool, Affiliates can feel secure in knowing that there's a good chance for extended commissions based on their efforts."

AvantLink has positioned themselves with the emerging Web 2.0 culture by offering many unique tools using RSS and Web Service technology. "Embracing the power of web syndication, and providing Affiliates with effective platforms for branding and getting their promotions out there is forefront in our thinking," Kalbach adds.

This tool will also allow merchants who don't have RSS promotions, to offer them through the Affiliate channel. For more information on the Coupon Feed Syndication tool and the AvantLink network please visit


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