The Quinto Centanario Celebration, The Illusionist and iPhone2 Conjure Up a Special Brand Magic

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With two, back-to-back Academy Awards, the Yare Film Group’s highly anticipated feature film The Illusionist starring Ed Norton, Jessica Biel, Paul Giamatti and represented by Joey Horvitz was presented by Vector Int’l Pictures as a benefit August 2 at the Sunrise Cinemas in Mizner Park and at Carbon NYC ‘s Soho House on August 10 prior to the world premiere on August 18 in NYC.

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With two, back-to-back Academy Awards, the Yare Film Group’s highly anticipated feature film The Illusionist starring Ed Norton, Jessica Biel, Paul Giamatti and represented by Joey Horvitz was presented by Vector Int’l Pictures as a benefit August 2 at the Sunrise Cinemas in Mizner Park and at Carbon NYC ‘s Soho House on August 10 prior to the world premiere on August 18 in NYC.

Proceeds went to support educational programming at the Boca Raton Museum of Art. Admission included invitations to two post VIP soiree’s hosted in part by iPhone2.com, Vector International Pictures, Pranzo's Restaurant in Mizner Park and Carbon NYC in New York. This was the second in a series of an ongoing two continent-five city branding initiative, the Quinto Centanario Celebration. Partnering with Italian Film Festivals and Showcases in Miami, Beverly Hills, Rhode Island, Cannes and Rome, the QC Celebration commemorates the 500th year naming of the Americas after the intrepid Italian explorer Amerigo Vespucci and the passing of Cristopher Columbus in 1506-1507. Since the ponderings of DaVinci, Galileo and Garibaldi the QCC pays homage to the incalculable contributions and immeasurable influence that Italy as a cultural muse has had and continues to have on the lexicon of American life.

QCC sponsor iPhone2, a publicly traded company (IPHE/PK) have conjured up a high tech brand of magic, the software based, The ImagePhone. With one simple download, the computer is transformed into an ImagePhone, a soft Videophone that empowers its owners to manage with ease their voice, video calls and emails. In addition to iPhone2 sponsorship QC Celebration organizers will be announcing a full roster of sponsors states Cristiane Roget, Marketing Director the Quinto Centanario Celebration.

No stranger to the converging worlds of high tech, fashion and film, the VectorIP team returned in June from the Cannes Film Festival where they organized the first Quinto Centanario Gala on May 22 at the Nikki Beach/Carlton Intercontinental with Guest of Honor , Director, Producer and Academy Award winner John Daly of F.A.M.E. Co-hosted by iPhone2, myspace.com and Perfect 1864 Vodka, the black tie “fete” honored Daly’s market debut of the film Played starring Val Kilmer, Gabriel Byrne, Anthony La Paglia and Patsy Kensit. The QC Celebration also paid homage to Executive Producer Daly’s 20th year release of Platoon with Director Oliver Stone and cast members Charlie Sheen, Willem Defoe and Tom Berenger turning out for the event. Celebrating wit Daly at the QC Celebration premiere. Myspace.com/johndaly

Andrea describes Vectors winning marketing and branding formula for sponsors of the QC Celebration as, “one more example of the type of endeavors we create that impart inspiration to improve a divisive world. We bring together companies, cultures and people who on the surface seem to have little in common. Our clients are encouraged to celebrate cultural diversity, pool their resources while minimizing expenditures.    Add our unbridled enthusiasm and ingenuity to the VectorIP marketing formula and our sponsors consistently succeed in getting their messages heard in a noisy world.” “If almost like magic," confirms Roget.                    

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Beryl Wolk
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