While most organizations recognize that integrating online and offline data can greatly increase the success of their marketing and fundraising programs across multiple channels, organizations have very different needs when it comes to putting this into practice
Berkeley, CA (PRWEB) August 24, 2006
GetActive Software, Inc. , a leader in online constituent relationship management services that help nonprofits use the Internet to raise funds, conduct advocacy campaigns, and build community, announced today a new Integration Bridge application that streamlines the complex and time-consuming task of synchronizing individual profile and donation records with The Raiser's Edge®, Blackbaud's fundraising management product. The Raiser's Edge® is used by over 10,000 organizations.
GetActive's new Integration Bridge automates key aspects of the data integration process, allowing nonprofits to gain complete donor histories and use this information to improve communications with constituents. This solution with two-way exchange of data enables organizations to eliminate duplicate records, conduct more targeted campaigns, and achieve consolidated relationship management.
Developed in conjunction with JCA, a leading technology consulting firm for the nonprofit market, the Integration Bridge runs on your local computer and regularly exchanges new and updated constituent records and donation information between GetActive’s online database, the Constituent Data Hub™, and The Raiser's Edge® offline database. Configured to an organization's specific needs, data exchange occurs weekly, daily, or as often as needed.
"While most organizations recognize that integrating online and offline data can greatly increase the success of their marketing and fundraising programs across multiple channels, organizations have very different needs when it comes to putting this into practice," said Tom Krackeler, Senior Vice President of Products and Marketing for GetActive. "Our Integration Bridge meets the core integration requirements of the nonprofit sector but can also be customized to conform to the data model, schedule requirements, and business logic of each organization."
GetActive clients deploying the new Integration Bridge include Physicians for Reproductive Choice and Health® (PRCH), a national, physician-led, nonprofit organization that works with thousands of members and non-physician supporters to take a more active and visible role in support of universal reproductive health care.
"Our work this past year to develop our online advocacy and fundraising programs made us realize the urgent need to integrate our Raiser's Edge® offline database with our online database to ensure we don’t miss any opportunities," said Ellen Sweet, PRCH's Director of Communications. "We have been impressed with GetActive's client-focused services and technological solutions, and we're confident that GetActive's new tool for integrating our key systems will further support our aggressive outreach plans."
About GetActive Software, Inc.
GetActive Software is a leading provider of online relationship management solutions that help organizations easily recruit, engage, and retain constituents. The GetActive Suite™ includes email messaging, fundraising, advocacy, events, community, and website management. At its core is the Constituent Data Hub™, GetActive's online database, which enables organizations to build comprehensive profiles of supporters by tracking online interactions and integrating with offline systems. GetActive has more than 750 clients, including The Humane Society of the United States, AFL-CIO, University of California, CARE, Oxfam America, U.S. Chamber of Commerce, and the National Association of REALTORS®. Organizations of all sizes are growing their lists, raising funds, optimizing constituent relationships, and improving campaign results with GetActive. For more information, visit http://www.getactive.com or call 202.659.2791.
About JCA (Jacobson Consulting Applications Inc.)
Founded in 1988, Jacobson Consulting Applications, Inc. (JCA) is the nation’s premier independent non-profit technology consulting firm. JCA has built its reputation by providing superior technical solutions designed to enhance the use of fundraising, membership, admissions/ticketing, visitor services and web-based systems at non-profit organizations. JCA offers software implementation, data conversion, data warehousing and training on all major fundraising software and ticketing packages including The Raiser’s Edge®. JCA’s clients include prominent institutions in fields ranging from health care, education, religion, culture and the environment. Headquartered in New York City, JCA also has offices in Philadelphia, PA, Tampa, FL, Columbus, OH, Portland, OR, Baltimore, MD, and San Diego, CA. For more information, visit http://www.jcainc.com or call 888-446-4588.
Claudia Zorn, GetActive Software
The marks Blackbaud® and The Raiser's Edge® are registered trademarks of Blackbaud, Inc.
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