Logos and text can be made to appear and slowly disappear on top of the lid, in the face of coffee drinkers as the lid changes color, creating branding and advertising opportunities.
Philadelphia, PA (PRWEB) August 23, 2006 –
A color changing disposable coffee lid from Smart Lid Systems has been awarded a prestigious Dupont® Packaging Award. Changing from dark brown to bright red when placed on a hot beverage, the lid reinvents the takeout drink experience for coffee drinkers and café owners.
The ‘smart’ lid alerts consumers their coffee or tea may be too hot by changing from a dark coffee bean color to bright red when the lid is applied. More importantly, the lid visually indicates whether or not it is securely attached to the take-out cup, placing store owners and consumers at ease regarding safety concerns.
At the ceremony Dupont® presented Smart Lid Systems with a Silver Dupont® Award for Packaging Innovation in their annual innovative packaging technologies competition for the innovative coffee lid, becoming the first Australian winner.
After 5 years of R&D, Smart Lid Systems, a product development company overseen by Managing Director Nick Bayss, has created and commercialized the concept creating previously unattainable color contrasts with affordability to café owners, at around a penny extra per lid.
Mr Bayss said: “Previously you tested the temperature of your coffee with your mouth, we can all appreciate this invention in today’s hectic take-out coffee environments. An instant visual warning for baristas and drinkers to help overcome the cause of most spillages, human error, has been long needed. Superseding plain white lids and eliminating language barriers, the message is conveyed via color. Interest from European and US markets, coupled with industry recognition, confirms we have a global product with many expansion possibilities.”
The color change is also reversible, slowly changing back to the brown ‘cold’ color as the drink cools, signaling your beverage is cooling down.
Cafes convey and differentiate quality coffee and brands via taste and quality of packaging. With added functionality and visual interactions for coffee makers and drinkers, the smart lid allows cafes to stand out amongst their competition.
The ‘WOW’ factor during the color change has another attention grabbing feature. Mr Bayss adds:
“Logos and text can be made to appear and slowly disappear on top of the lid, in the face of coffee drinkers as the lid changes color, creating branding and advertising opportunities.”
About Smart Lid Systems (http://www.smartlidsystems.com):
Australia’s largest cup/lid manufacturer has commenced production for the Asia Pacific region, under exclusive license. Expansion to Hong Kong and China is underway. Smart Lid Systems has multiple patents pending worldwide and uses food-contact compliant additives which adhere to FDA/EU Directive guidelines.
Your daily coffee in North America and Europe will be a more colorful experience within the next quarter.
Call/email for selection of high resolution photos. View photos at: http://www.smartlidsystems.com
Nick Bayss, Managing Director
Tel: +614 0348 5858
PO Box 1836, Bondi Junction, 1355, NSW, Australia