RelevantView Adds Card Sort to Expanding Online Market Research Capabilities

Launch of RelevantView Card Sort provides users with powerful technique for multiple research needs.

Westport, CT (PRWEB) August 28, 2006 -- RelevantView, a leading technology provider of online market research solutions, today introduced another online research methodology to its expanding arsenal of integrated usability and concept testing capabilities. RelevantView Card Sort allows researchers to assess online how users group concepts, attributes and information together.

RelevantView’s Card Sort technology enables respondents to drag and drop text, symbols, diagrams and images, grouping items into categories. Elements to be sorted, such as concepts, brands, text, images, or attributes, are grouped in one area. A second area contains the categories into which items can be dragged and dropped. Categories can continually be rearranged throughout the process. Users can then be probed further using standard questions for additional insight.

“This is just the next step in the continual evolution of the only full-featured hosted application that gives researchers the ability to choose the exact solution that meets their business needs. By adding Card Sort to our RelevantView authoring interface, we give our clients greater power to access customer insights quickly, easily, and on budget,” said Marshall C. Harrison, Founder and CEO of RelevantView.

RelevantView Card Sort can be used to radically improve concept, text and graphic ranking; display lengthy attribute lists in a user-friendly format; and perform multiple sorts in a short period of time. RelevantView Card Sort also includes unique magnifying glass and shuffle-through features. As with all its research capabilities, RelevantView technology supports the entire range of custom research solutions from self service to full service.

About RelevantView
RelevantView® is a leading technology provider of online market research solutions. It serves market research firms, advertising agencies, marketing services firms, web design agencies, and usability professionals worldwide. RelevantView is headquartered in Westport, CT. More information is available at www.relevantview.com.

Contact
203.221.1310, x110

# # #