Current and AT&T share a common goal — to transform the television medium and create a new television experience for viewers
San Antonio, TX (PRWEB) August 24, 2006 —-
AT&T Inc. (NYSE: T) and Current TV, LLC today announced a distribution agreement to deliver Current TV as part of the AT&T U-verse TV(SM) channel lineup.
Under the agreement, AT&T U-verse TV customers will have access to Current TV programming, including its unique viewer created content (VC2), which allows its audience to help create the TV they want to watch. Current TV, targeting 18- to 34-year-old viewers, features short-form, nonfiction content on a range of topics relevant to a young adult audience. Approximately one-third of its lineup is VC2, which is submitted and voted on by viewers through the network’s Web site, http://www.current.tv. Current’s innovative approach brings the collaborative environment of the Internet to television.
“Current TV’s participatory programming model is a natural fit for the AT&T U-verse TV channel lineup,” said Dan York, head of programming of AT&T Operations, Inc. “We are providing U-verse customers with a more personalized viewing experience, delivering a wide selection of programming that speaks to customers’ diverse interests.”
“Current and AT&T share a common goal — to transform the television medium and create a new television experience for viewers,” said Mark Goldman, chief operating officer of Current. “We are excited to join with AT&T to deliver our viewer-created content, and all of our unique and original programming, to a wider audience and to enhance the viewing and participation experience for AT&T U-verse customers.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T Delivers Content in New Ways – Kieran Nolan, AT&T VP–Consumer Marketing for broadband and U-verse services
U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
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AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
About Current TV
Current TV, which launched August 1, 2005, is the first national network created by, for and with an 18-34 year-old audience. The network shows young adults what’s going on in their world, in their voice. Current is also the first network in history whose programming is supplied in part by the very audience who watches it. It has developed the television industry’s leading model of “viewer created content” (VC2), which comprises roughly one-third of Current’s on-air broadcast, and allows the audience to submit short-form, nonfiction video “pods,” “viewer created ads” (V-CAMs), and mobile video. Its award-winning programming ranges from the hottest trends in technology, fashion, music and videogames, to pressing issues such as the environment, relationships, parenting, finance, politics and spirituality. Current is available in 29 million U.S. homes via Comcast (channel 107 nationwide), Time Warner Cable, and DirecTV (channel 366 nationwide). For more information, please visit the website: http://www.current.tv.
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