Flavoring Agents to Enhance Taste and Palatability of Liquid Medications.
Bethesda, MD (PRWEB) August 24, 2006
FLAVORx, the biotech company that has defined an industry, announced today that it will renew two key partnerships: the Canadian Association of Chain Drug Stores (CACDS) & Primary Care Today, Canada. Setting the gold-standard for medicinal flavoring and continuing its mission to improve medicinal compliance, FLAVORx has been continually recognized by the industry, as both a credible and successful organization, and also one of Alberta’s fastest growing companies.
The company declared that for a third straight year it plans to attend the CACDS annual meeting. In addition, the company will again be joining Primary Care Today, one of Canada’s leading medical symposium groups. In order to expand its presence throughout the Canadian medical community, FLAVORx plans to participate in the Symposium Francophone de Medicine and Primary Care Today’s national medical conference. Medical providers throughout Canada commonly search for the best remedies to aid patient compliance including critical issues that surface due to bad taste or foul smell of a medication. FLAVORx will showcase their scientifically tested & medically proven medicinal compliance program to hundreds of medical providers. Their efforts will be bolstered by advanced educational research that addresses the significance of scientifically tested, medicinal flavoring on adherence to medicinal regimens.
Ashton Maaraba, FLAVORx Senior Vice President and Head of International Operations, attended last years showcase and plans to return this year with his Canadian team. Maaraba stated “We are again excited to be partnering with Primary Care Today Canada. We have received an extraordinary level of enthusiasm and interest in our patient-oriented showcase. Certainly, the tremendous support from Canadian doctors and their nursing staff are a major reason why we’ve decided to come back.” While FLAVORx remains selective and discrete with its strategic growth strategy within international markets, Kenny Kramm President and CEO mentions, “Visibility within the Canadian market enables us to support international interest and introduce proven methods that enhance patient care programs to individuals within the healthcare community.”
Regarding CACDS, Maaraba adds, “The CACDS community boasts a strong mission statement and value system that aligns with FLAVORx principles . I’m elated because everyone reflects the common ground that the improved health of the patient is top priority.”
FLAVORx has advanced the challenge to medicinal compliance by perfecting the methodology that allows pharmacists to turn any bitter or foul-tasting medication into a readily-accepted, flavored liquid. It provides patients of any age, with prescription drug or over-the-counter (OTC) medications, a palatable and safe liquid so they can comply with their doctor’s instructions and recover from illness more quickly. To learn more about scientifically tested medicinal flavoring, visit http://www.rxschool.com to enroll in a Continuing Education course on “Flavoring Agents to Enhance Taste and Palatability of Liquid Medications.”
FLAVORx, headquartered in Bethesda, Maryland, USA and is currently located in nearly 35,000 pharmacy locations, including many major hospital pharmacies. Other U.S. & Canadian chain pharmacies that offer FLAVORx include Walgreens, Wal-Mart, Loblaws, Jean Coutu, CVS, Sobeys/Lawtons, London Drugs, Rite-Aid, CVS pharmacy, Albertson's, Supervalu, Target, Kroger, Giant, Giant Eagle, Sav-on Foods, Longs, Kmart, Winn Dixie, Safeway, USA Drugs, Kinney Drugs, Meijer, Shopko, Spartan Stores, & Happy Harrys, Albertsons & Supervalu.
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