Guiding hip and talented designers makes good business sense because they express through their work what urban youth culture can identify with.
Los Angeles, CA (PRWEB) August 24, 2006
Romar Studios, Inc. (RSI) strengthens its key ingredients of experience, collaboration, and diversity with highly accomplished Karen Stein as Vice-President of the Apparel Division. Ms. Stein, who has over 27 years of industry experience, will oversee product development, merchandising, and production for men’s, women’s, youth’s and kid’s “better-moderate”, “better”, and “couture” apparel and related wearables, accessories, and premiums. Before joining RSI, Karen managed and consulted for various successful multi-million dollar apparel companies at retail and wholesale levels. Ms. Stein is a professor at the prestigious Fashion Institute of Design and Merchandising (FIDM) in Los Angeles where she has taught Apparel and Product Development for the past eight years.
RSI is enjoying a phenomenal year in developing themes, merchandise, and premiums for clients, customers, and partners. There’s a lot of energy at RSI and Ms. Stein’s presence and leadership is a major factor in managing an innovative team brimming with ideas. When asked about working with such a dynamic group, she responds with a self-assured generosity, “The co-creative process is energizing. I love working with a diverse group of individuals who really have something to offer to a project. To me, that’s the best you can ask from a creative group involved in a collaborative effort.” With the leadership to synchronize and guide diverse talent, Ms. Stein also believes in giving opportunity to creative and intelligent designers who echo the pulse of contemporary style. As Ms. Stein states, “Guiding hip and talented designers makes good business sense because they express through their work what urban youth culture can identify with.” Ms Stein’s comment appropriately addresses the effect of the urban lifestyle in the apparel industry.
In the past, there was the trickle down theory of fashion when the Parisian runways inspired mass market trends. Today, urban culture is the source of inspiration for many runway shows. Upward fashion diffusion has turned the triangle upside down, and designers are drawing inspiration from the streets—the catwalk of popular culture—when it comes to style and trend. Urban fashion statements make a powerful impact in a world where the word “urban” can be synonymous with diversity and contemporary living. Fred Harris, Manager of Product Development and Production, further supports Ms. Stein’s philosophy by stating that “novelty that resonates is the foundation of subversive branding. The point is not so much selling a concept with a ‘need’ but rather as presenting a concept with which one has affinity and resonance.” The psychological appeal of branded merchandise in contemporary urban wear is big business, and the idea of defining and branding popular lifestyles is the idea that RSI imparts in designing collections for Insider Trading™, Jackie Dee Luxe™, and Sovereign™ for their clients. With Karen Stein at the helm, the RSI creative team imparts its philosophy of strengthening their clients' and partners' market share by creating products with multiethnic appeal.
Romar Studios, Inc provides a comprehensive repertoire of products and services that positions RSI as a unique single source that provides turnkey solutions for companies seeking to expand their market share. With over 50 years of combined experience, the RSI team achieves the highest level of creative and intellectual excellence to enrich their clients’ and partners’ business.
For more information about products and services offered by Romar Studios, Inc, log on to http://www.romarstudiosinc.com
Romar Studios, Inc
837 Traction Avenue, Suite 406
Los Angeles, CA 90013
Tel: (213) 621-4409
Fax: (213) 621-0232
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