It's All About the Barter, Baby -- has Announced the Launch of their Retro Barter Program

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It looks like is at it again. This time, they are going real old school style and revitalizing the age old concept of exchanging goods without involving money.

For as long as man/woman has walked this earth, the principle of barter has been used and perhaps even preferred to the monetary system. But can it work in the 21st Century in places around the world where an exchange program is not a necessity? It seems so. Take the now well-known Internet blogger, Kyle MacDonald who started his barter experiment with a single red paperclip. Per his website, it took him 14 trades to get a new home. That's a pretty sweet deal being that Kyle didn't have to lay out a single penny! His experiment did get a lot of media coverage and perhaps accounted for the quality of trades.

On a smaller and less visible scale, bartering just might work for online websites who offer unique products and services. For example, offers a wide selection of very cool newborn, infant, and toddler baby clothes. Their clothing line is trendy yet not market saturated and cannot be found in local malls or large retail chains. Thus, they potentially have a product that is perfect for trade.

So how does a barter program work on a site such as The first plus for this site is that they do not have a limited target audience. Moms, dads, grandparents, friends, co-workers, and just about everyone knows a person who is having a baby or already has children. is still an online retailer selling a product. They just added an interesting twist.

On the main page of the website, they have included a link that says, "Wanna Barter, Baby?". By clicking on the link, the web surfer is given the opportunity to review what items and services are eligible for trade.

This company is taking the lead in a fun and consumer driven concept.

Patricia Bachkoff

Online Journalist


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