Broasia.com Opens Asian Content VOD Service - Starting with Taiwanese, to Expand to Korean, Japanese, and Others

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IMX America, Inc. (“IMX America”) which has been providing entertainment related content and products worldwide has launched an internet VOD service.

IMX America, Inc. (“IMX America”) which has been providing entertainment related content and products worldwide has launched an internet VOD service.

IMX America has been operating the beta service of http://www.broasia.com since May 2006, providing Asian entertainment news, related products, as well as a community service for users. On August 25th, 2006, the VOD service of http://www.broasia.com launched and will provide content such as movies and television drama series with more to come. http://www.broasia.com is a website run by IMX America that was established in February 2006 by Interactive Media Mix, Inc.(“IMX”), headquartered in Tokyo, Japan, aiming to distribute Asian content and entertainment in North America.

Broasia.com has finally launched the internet VOD service with the acquisition of distribution rights to Asian content which focus on ‘Hallyu (Korean Wave/韓流),’ Japanese, Chinese, Taiwanese content and more.

http://www.broasia.com will be partnering with the popular search engine and portal site Google by servicing the content through Google Video. Google will play a key role in distributing the Asian content through their established network and technology.

The internet VOD service of Broasia.com will begin with the hit Taiwanese television drama series ‘Snow Angel(雪天使)’ and ‘Lavender(薰衣草).’ ‘Lavender,’ starring Ambrose Hsu(許紹洋) and Tammy Chen(陈怡蓉), is a love story about a girl with a heart disorder that meets her first love that grew to be a popular singer after having parted when they were young, while ‘Snow Angel,’ starring TORO, Margaret Wang(王宇婕), and Johnny Yang(顏行書), is about two brothers who part when they are young and later fall in love with one girl without knowing they are related. IMX America chose to launch with Taiwanese content in hopes of expressing the goals of providing a variety of content ranging from throughout Asia and not limited to Korean and Japanese content.

IMX, since its establishment in 2001, has been providing Asian content, starting with Korean, to Japan and has played a major role in the introduction and distribution of Korean content throughout Asia. ‘Brokore’ (http://www.brokore.com), managed and operated by IMX, first introduced Korean television dramas to Japan via the internet, while the company also provides management for the Hallyu star Bae Yong Joon(裵勇俊) as well as So Ji Sub(蘇志燮), Son Ye Jin(孫藝眞), Kim Tei (NHK Korean announcer), and Taiwanese actor Mike He(He Jun Xiang/賀軍翔).

Based on the experience and know-how of IMX and the distribution of content in Japan, IMX America will aim to introduce and provide popular Asian culture and entertainment to the North American region and internationally via distribution over the internet, DVD, videos, magazines, as well as production and sales of books amongst other products. Further out, by providing management of celebrities and artists in the U.S., the company aims to bridge the gap and provide a two-way cultural exchange between and Asia and North America.

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Je Seong
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