MECA Communications Launches MyM, Empowering Users to Create their Own Instant Messenger

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Allows independent artists, non-profits and anyone else to build and engage communities for free through interoperable IM.

In this era of user-generated content, people are beginning to expect the opportunity to contribute by creating their own media, and MyM is the first extension of the phenomenon to instant messaging

MECA Communications an innovative developer of presence-based communications for consumers, today announced the launch of MyM, the first instant messaging software that allows users to create their own instant messaging communities through a fully customized and personalized instant messenger. MyM gives any group looking to engage their followers - such as MySpace users, bands, and non-profit organizations – a free promotional tool that takes advantage of IM’s unique capabilities for communication and networking.

Creating and managing a new MyM is simple. MECA provides Web tools that let the instant messenger manager upload their own picture as messenger skins, and brand the buddie remote with their logo and choice of color. MECA also hosts a homepage for each MyM to promote its features and offer the free download.

To keep their users engaged and informed, MyM lets managers send broadcasts to all their users that arrive immediately, or the next time a user logs on. MyM is compatible with AIM Instant Messenger, MSN Messenger, Yahoo! Messenger and ICQ – so new users can maintain their current usernames and compile all of their buddies onto one messenger.    

MyM is also optimized to support promotional tactics such as contests, audio and video premieres, and merchandise discounts. Managers are provided with statistics and user behavior to help optimize the experience and gauge its success.

For end-users, MyM offers valuable features such as:

  •     An IM blast capability enabling users to send a single message to as many buddies as they want across all the networks
  •     Interoperable file transfer capabilities, allowing users to send attachments to buddies using AIM, MSN and Yahoo!
  •     A translation feature to interpret messages from 12 different languages
  •     A “parent-over-shoulder” function, allowing users to quickly remove any trace of the Messenger on their desktop while keeping the conversation alive, simply by pressing Ctrl-H

Because MyM is free, its use can easily extend beyond formal marketing initiatives. For example, a new mother’s MyM could share baby pictures with the family, or a high school girl could create a MyM for the members of her volleyball team.

“In this era of user-generated content, people are beginning to expect the opportunity to contribute by creating their own media, and MyM is the first extension of the phenomenon to instant messaging,” said Bob Kimball, CEO of MECA Communications. “Despite serving as the primary communication medium for millions of people, instant messaging has been closed off from extensive personalization, and too expensive to be considered for many organizations’ marketing campaigns. We want people to see MyM as an empty canvas – and let them express their individuality by creating or joining the MyM that best represents their interests.”

Along with MyM, MECA Communications is the developer of the Experience Messenger™, which empowers brands to create an impressive experience for consumers through a branded IM platform. In the past year, MECA has developed Experience Messengers for ArtistDIRECT and FremantleMedia’s American Idol.

To create or join a MyM Messenger, please visit http://www.mecamessenger.com.

About MECA Communications

MECA (May Everyone Connect Always) is an innovative developer of presence-based communications for consumers, and empowers brands to create an impressive experience for consumers through unique private-label instant messenger applications. MECA developed MyM, the first Instant Messenger that allows users to create their own communities through a fully customized and personalized messenger. MECA also provides the Experience Messenger, which enables companies to leverage the viral benefits of IM to expand reach, obtain valuable data, and increase opportunities for revenue, sponsorship and customer retention. MECA's clients and partners include top entertainment and consumer brands: American Idol, ArtistDIRECT, Vivendi-Universal, Rolling Stone, Real Networks, Build-A-Bear Workshop and others. Based in Beverly Hills, MECA was founded in 2000 and is a privately held company.

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Navneet Kaushal
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