Benco Dental Appoints Michael Castner Vice President of Sales

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Veteran manufacturing & technology executive will lead 500+ sales and service professionals and direct an aggressive expansion effort.

WILKES-BARRE, PA (PRWEB) August 28, 2006 -- Benco Dental, the nation’s fastest-growing distributor of dental products and equipment, today announced the appointment of Michael Castner as Vice President of Sales.

Mr. Castner joins the company from Sandvik AB, a high-tech engineering group with over 39,000 employees worldwide and $7.5 billion in annual sales. In his previous position as Vice President of Sales for Sandvik’s Coromant division, he led his team to record growth, managing an expanding sales force specializing in industrial products for the aerospace and automotive industries.

“We’re excited that Michael is joining Benco Dental from outside of the dental industry,” said Charles F. Cohen, President. “He brings with him a fresh set of eyes and over 20 years of relevant international experience. With his intelligence and exceptional skill set, I’m certain that Michael will be a major contributor in our ongoing efforts to maintain Benco Dental’s leadership position as the most progressive company of its type.”

In his new position, Mr. Castner will oversee the growth and development of Benco Dental’s sales and service team, which currently numbers over 500. Reporting directly to Mr. Cohen, he will also participate in developing strategic initiatives for the company’s expansion efforts in eight Midwestern and southwest states.

Prior to joining Benco Dental, Mr. Castner held a series of progressively challenging positions at Sandvik Coromant, rising from sales to product management to Vice President of Marketing before becoming Vice President of Sales. His multinational experience includes projects throughout North and South America and Europe.

About Benco Dental

Benco Dental is the nation's fastest-growing dental distributor, selling supplies, equipment, and consulting services. The company is headquartered in Wilkes-Barre, PA and serves over 20,000 dental practices and laboratories in 30 states. Founded in 1930 and focused on a unique mission to "be the #1 choice for those dentists, laboratories & team members who are passionate about excellence and success," Benco Dental’s industry-leading products and programs include: the BluChip® Buying Club, dentistry's original and most rewarding customer loyalty program; Painless® AI™ (Artificial Intelligence™), a cutting-edge electronic ordering and product selection system; Insite™ dental office design; BencoNET™ digital imaging and operatory integration systems; Transitions Group™ practice development consulting; and the best-trained sales and service team in the business. The toll-free order line is 1-800-GO BENCO. Visit Benco Dental online at

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Edward Kobesky
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