Market America Adopts New International Logo

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New logo symbolizes company's evolution.

Market America, Inc., a product brokerage and Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced the launch of a new corporate logo designed to support the company’s continued overseas expansion and Internet-based marketing strategies.

The new logo, only the second in Market America’s history, also introduces a new slogan for the company – “Built on Product. Powered by People.”

“This new logo is a reflection of how Market America has modernized not only its business, but the entire industry,” said Market America’s president and CEO, James Ridinger. “Market America, in its 14 year history, has grown and changed radically. Not only has the company expanded throughout the world, we have expanded our product and technology portfolio. The new logo symbolizes Market America’s strategy to change the face of business one customer at a time.”

The new logo is designed for use in Market America’s increasing number of international operations. It allows the company to modify the logo accordingly to accommodate new international expansion. The company recently opened operations in Taiwan and has plans to continue Pacific Rim expansion this year in Hong Kong.

“Our success in Australia and Taiwan has certainly helped shape our strategies for future expansions. This new logo conveys Market America simply and allows us to maintain our brand and messaging when translated into different languages,” added Ridinger.

Market America’s business model, despite language and cultural differences found overseas, remains fundamentally constant. The company provides entrepreneurs the technology to operate in an increasingly Internet-based, global economy. Independent distributors have the ability to operate a personalized Web Portal and use technology to help build a customer base while also maintaining personal relationships. Market America calls this approach “high tech and high touch.”

“This strategy is changing the way business is done around the world,” Ridinger said. “Market America’s new logo is a welcome change that embodies everything we strive to accomplish.”

ABOUT MARKET AMERICA

Market America’s unique business model combines the power of the Internet and One-to-One Marketing to sell innovative products and services through independent distributors around the world. Founded in 1992, the company has realized more than $2.1 billion in suggested retail sales. The company now has more than 125,000 independent distributors worldwide. In 2005, the company opened operations in Taiwan and plans further expansion into the Pacific Rim. More information is available at http://www.marketamerica.com.

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Andy Aldridge
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