New Faculty Announced for Visual Merchandising and Store Design Program

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Carol McEwen-Bergeman has been selected to lead the Visual Merchandising and Store Design Program within the School of Fashion at Academy of Art University in San Francisco.

Carol McEwen-Bergeman has been selected to lead the Visual Merchandising and Store Design Program within the School of Fashion at Academy of Art University in San Francisco.

McEwen-Bergeman will bring much experience from her current position as Visual Merchandising Specialist at Ann Taylor. Her 20 years of experience spans visual merchandising, store display, designing, production and advertising for such companies as Macy’s, Levi Strauss & Company, and Ogilvy & Mather Advertising.

President of Academy of Art University, Dr. Elisa Stephens, said the appointment “is a clear indication of our commitment to expand the Visual Merchandising Program. McEwen-Bergeman is a natural leader in visual merchandising and store display. She is a great complement to the talented faculty and instructors in the School of Fashion.”

Courses are offered both online and onsite and introduce elements of visual merchandising and display currently used in retail organizations. Field trips and hands-on projects are incorporated into the program to prepare students to work effectively in a commercial environment. Students work on projects with a wide range of retailers including the InterContinental Mark Hopkins Hotel, San Francisco Giants Dugout Stores, Shreve and Co.’s fine jewelry stores, and many others.

The students also collaborate with Fashion Merchandising students to create the actual set-up of the Academy of Art University’s retail store at 79 New Montgomery Street called “The Gallery” where student work is sold and money is raised for scholarships.

The School of Fashion houses five specialized areas: Fashion Design for Womenswear, Menswear, and Childrenswear; Textile Design; Knitwear Design; Fashion Merchandising and Visual Merchandising; and Fashion Communications. BFA degrees are offered online in all areas except knitwear and textiles.

Academy of Art University is nationally accredited by ACICS, NASAD, Council for Interior Design Accreditation (Formerly FIDER), (BFA-IAD), and NAAB (M-ARCH).

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Ian MacKintosh
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