Bellingham, WA (PRWEB) August 28, 2006
AudienceCentral today announced that Marathon Oil Company has selected its PIER (Public Information and Emergency Response) system in support of the Company's hurricane preparedness strategy. Marathon plans to use PIER as one of the key methods to communicate with employees in the event of an evacuation due to a hurricane. Marathon, headquartered in Houston, owns seven refineries in the US, two of which are in hurricane-prone areas in Garyville, Louisiana, (west of New Orleans) and Texas City, Texas (near Galveston).
The March/April 2006 issue of Continuity Insights magazine reported the results of the 2006 KPMG/Continuity Insights Business Continuity Management Benchmarking Study. When asked "What do you think is the weakest link in your continuity strategy, planning and recovery efforts?" the 935 respondents most commonly cited "people risks" as the number one concern. One of the primary "people risks" is employees not being available where and when needed.
"PIER addresses the people factor, which is often overlooked, yet is one of the most critical aspects of business continuity plans," said Paul Grey, CEO of AudienceCentral. "By allowing a dispersed group of individuals to stay connected to a company's critical communications infrastructure during times of crisis or disaster, PIER assists companies like Marathon return to normal operations as quickly as possible."
PIER is a Web-based crisis communications management tool. It allows users to communicate effectively with all stakeholders -- employees, the media, neighbors, government officials, community members and the like -- regardless of the user's location.
AudienceCentral provides on-demand software and professional services to help organizations manage communications with critical team members, employees, public officials, media, concerned citizens and other stakeholders. The Company's premiere product, PIER, is a web-based system designed to help communication professionals and senior management communicate faster, more efficiently, and more consistently. To learn more about AudienceCentral and the PIER system, visit http://www.audiencecentral.com.