Bob Riazzi Joins ReachForce as Chief Operating Officer

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ReachForce, Inc., a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data, today announced industry veteran Bob Riazzi has joined as Chief Operating Officer (COO). Most recently Riazzi was the Vice President and General Manager of Worldwide Services for 3Com. As COO, Riazzi will focus on ReachForce’s services delivery and customer operations worldwide.

His outstanding track record of leading critical customer success initiatives to accelerate profitable revenue growth in new and emerging businesses makes him a perfect addition to the ReachForce team.

ReachForce, Inc., a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data, today announced industry veteran Bob Riazzi has joined as Chief Operating Officer (COO). Most recently Riazzi was the Vice President and General Manager of Worldwide Services for 3Com. As COO, Riazzi will focus on ReachForce’s services delivery and customer operations worldwide.

“ReachForce is an exciting company that is building huge momentum in the market by uniquely addressing a key sales and marketing pain point,” said Bob Riazzi. “ReachForce is providing uncommon value to customers today, and they have the right focus, right products and services and exceptional people in place to execute very significantly with customers in the future. I look forward to helping ReachForce execute, scale and grow.”

“Riazzi brings with him more than two decades of experience in building and driving services operations businesses,” said Suaad Sait, CEO of ReachForce. “His outstanding track record of leading critical customer success initiatives to accelerate profitable revenue growth in new and emerging businesses makes him a perfect addition to the ReachForce team.”

Prior to joining ReachForce, Riazzi was Vice President and General Manager of Worldwide Services for 3Com in Boston, MA, and Austin, TX, (TippingPoint Division) where he led the turn around of their global services business. Riazzi also spent seven years at Dell Inc. as director of Services Product Management, Strategy and Marketing. While at Dell, Riazzi created and led a full function services marketing and product management unit that helped Dell capture significant market share gains worldwide as one of the fastest growing services companies and was recognized and rated consistently as the industry leader in customer satisfaction.

About ReachForce

ReachForce, Inc., based in Austin, TX, is a privately held venture backed company. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce’s revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Aaron De Lucia
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