Beverly Hills, CA (PRWEB) August 28, 2006
Catering exclusively to short men earns Jimmy Au's For Men 5'8" and Under (http://www.jimmyaus.com) a prestigious Uptown Downtown Award by MR magazine, the menswear industry’s leading trade publication. The designer and store were recognized for its pursuit of designer clothing for short men, Au’s own short men’s clothing collection, exceptional depth and breadth of inventory, and customized shopping experience. Jimmy Au only designs clothing for short men and Jimmy Au's For Men 5'8" and Under is the nation’s only short men’s designer clothing store.
MR magazine’s annual Uptown Downtown Awards recognizes the very best menswear retailers in the United States and Canada who demonstrate achievement in innovative store concepts and are doing exceptional things in different aspects of selection, style and service as chosen by a panel of industry veterans and MR magazine. As the title suggests, some winners were classic stores (Uptown), some winners were contemporary stores (Downtown), and some were retailers who were successful at combining both (Uptown Downtown). Jimmy Au's For Men 5’8” and Under was awarded for being able to achieve both classic and contemporary styles within their unique retail strategy in their highly specialized niche.
When asked about the main reason the store was chosen, Karen Alberg Grossman, MR’s editor-in-chief, said “The store is unique among its peers with an unusually large amount of merchandise manufactured specifically for the store and its customers, rather than chosen from the market.”
The small, independently owned Beverly Hills-based boutique was nominated for several reasons including convincing and helping famous designer manufacturers like Calvin Klein, Michael Kors, Ralph Lauren and DKNY to develop their clothing collections to include more sizes for short men. Jimmy Au has also designed his own short men’s clothing and sportswear collection. Au is also popular among other menswear stores for taking on hard to fit shorter men because his store boasts the largest size selection for short men in the country, suits and sport coat sizes start at 34 extra short, short rise casual and dress pants start at a 28 waist, dress shirt sizes start at a 14” neck in a 30” sleeve and sportswear sizes start at an extra short/extra small. And if it weren’t mysterious enough why there aren’t more stores for short men, the customer service and shopping experience at Jimmy Au’s feels unusually comfortable and inviting… if you’re under 5’8”. Perhaps it’s because the entire store is scaled down, including the mannequins.
Grossman called Jimmy Au’s For Men 5’8” and Under “an exciting store that manages to go above and beyond in terms of offering top quality clothing and outstanding service to men 5’8” and under. This store is very special and one of a kind; definitely different from all the rest. This is an often-neglected niche in the market and by working with upscale vendors to properly scale down their sizing specifications, Jimmy Au has done a service to the entire industry.”
26 retailers were honored this year including 3 lifetime achievement winners in Cliff Grodd of Paul Stuart, Izzy Ezrailson of Up Against the Wall and Wilkes Bashford. Southern California was highly recognized with 6 award winners including Jimmy Au's For Men 5'8" and Under, Lisa Klein Men, Ascot Shop, Scott + Co., Garys and H. Lorenzo. Seven winners when you count national winner, Barneys New York (they have a Beverly Hills location). Other recipients include Atrium, Base, Boyds Philadelphia, Garmany, George Greene, Harry Rosen, Jakes, Mario’s, Mitchells/Richards/Marshs, N, Oak Hall, Over the Rainbow, Riccardi, Sebastian’s Closet, Stanley Korshak and Taylor, Richards & Conger.
“I feel validated among my peers in the menswear industry. I’m very grateful to be here and honored to be included among such magnificent retailers,” said Jimmy Au, owner and designer who began catering to short men in 1975. “Proudly, we will always be a short men’s shop, but it would be an even greater honor to one day have the same designer brands that these fine stores carry, manufacture short men’s sizes in their collections.”
His son, Alan, who initiated the recent move to Beverly Hills, further added, “It feels great to see my dad be recognized by his peers among such innovative and established retailers. This award is a testament to what my dad has been developing and expanding since I was a kid. It’s great to see his work get acknowledged by the menswear industry. He’s worked very hard to create and develop better fitting menswear for shorter men that taller men have long taken for granted.”
Jimmy and his son Alan, the company’s vice president, were featured in the July issue of MR magazine and at a recent awards dinner in Manhattan. This is the first industry award for Jimmy Au and Jimmy Au's For Men 5'8" and Under. For an informative and entertaining interview on how shorter men can dress better or more information on Jimmy Au's For Men 5'8" and Under (http://www.jimmyaus.com), please call Ali Duncan at (310) 300-0950 ext 234.
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