White Hat Marketing Acquires Content Writing Firm

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White Hat Marketing, an Internet marketing and search engine optimization firm acquires Saying it Write. The announcement prefaces soon to launch industry specific solutions by White Hat Marketing.

White Hat Marketing, an Internet marketing and search engine optimization firm based in New York has announced the acquisition of Saying it Write, a website content firm.

“The importance of high quality website content for Internet marketing, website optimization, public relations and overall branding cannot be overstated,” David Casey, VP, Internet Solutions, White Hat Marketing, LLC, explains. “We want to provide our customers with all solutions under one umbrella, acquiring Saying it Write was an important step,” Casey continues.

With an estimated $250 billion transacted over the Internet, with estimates as high as $300 billion for 2007, many businesses are refocusing their efforts on Internet marketing and search engine optimization.

“The return on investment is astronomical. Businesses sometimes balk at spending several hundred to several thousand dollars on an effective SEO and Internet marketing campaign, until they see that profits will soar with an effective campaign,” Casey explains.

Small businesses, mid-sized businesses and large businesses are dedicating more of their advertising and marketing budgets towards Internet marketing over other marketing mediums because of the higher return on investment.

“The cost of acquiring customers through online marketing and website optimization is a fraction of the cost of direct marketing,” Brian Barlow, Barleau Studios, explains. “We have seen the power of an online, integrated solution and our sales have increased well over 800% in a few months,” Barlow continues.

White Hat Marketing’s announcement of the acquisition of Saying it Write is one of a series of steps taken by the Internet marketing firm that is leading to higher levels of service and more one-stop shopping for clients looking for Internet solutions and increased profits.

As the all important fourth quarter approaches, online advertising spends are expected to skyrocket as firms like White Hat Marketing ratchet up their services to help retailers make their year-end goals through online marketing.


White Hat Marketing, LLC, is a New York limited liability corporation. The company provides fully integrated Internet marketing solutions including search engine optimization, pay-per-click campaign management, content management, online public relations and related services.

The name of the company is based on the industry term for companies that engage in ethical and legitimate search engine optimization techniques known as “white hat services”. White Hat Marketing concentrates on small and mid-sized businesses looking to extend market share and profitability through a website optimization, Internet marketing, branding and related services.


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