Culture Cards™ Development Inspired by Mumbai, India's Myriad of Cultural Distinctions

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It is Mumbai’s multicultural distinctions that the developers of Culture Cards™ are interested in “keeping” and what has inspired the development and production of Culture Cards™.

When ICES (International Center for Ethnographic Studies) began research on the ground in Mumbai, India for their new interactive, educational card game, Culture Cards™, field personnel knew the importance of “keeping culture.” They had five simple goals for the game: 1) Help to break down barriers between cultures that have arisen from lack of cultural understanding. 2) Motivate people to talk “culture talk” with each other as they play the game. 3) Help Indians in Mumbai to appreciate their own, distinct cultural heritage and to celebrate and respect the cultural heritage of others. 4) Help the rest of the world learn about and value Indian cultures. 5) Make the game fun, educational and interactive!

Soon to be released internationally, Culture Cards™ promises to be entertaining and challenging for NRIs and resident Indians alike, as well as for anyone interested in India’s myriad of cultures. With the Indian Diaspora around the world, nearly a fifth of the planet is from the Indian subcontinent, and the remainder have an Indian neighbor! It would seem to be important to get to know about India and Indians, wouldn’t it?

Recently the Times of India newspaper has been discussing issues regarding the culture and character of Mumbai in their “Mission Mumbai” series. Through the insightful articles, they have been revealing what the city has been in the past, what it is and what it could become. Mumbai has potential to be world-class with distinctions that are all its own. It is Mumbai’s distinctness that the developers of Culture Cards™ are interested in “keeping”. This uniqueness is not just the city’s hallmark, but also a revelation of the cultures that constitute this amazing city. It is Mumbai’s myriad of cultural distinctions worth "keeping" that inspired the production of Culture Cards™.

Playing the game is fun, educational and definitely interactive, and will be available on October 1 at major retail bookstores, toy and specialty shops, from the ICES website:, and through The Cultural Education Trust:


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Melinda Erickson
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