Whyville.net Taps Vizi|Media for Exclusive Advertising Representation

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Professional interactive sales company to represent leading tween site.

Vizi|Media, Inc. http://www.vizimedia.com announced today the signing of an exclusive advertising representation agreement with Whyville.net http://www.whyville.net an 8-year-old, leading educational and entertainment, “edutainment,” virtual world for teens and preteens with nearly 2 million members.

Whyville is a virtual world where pre-teens and teens have “people to see, places to go and things to do” as they learn about many of the things they’ll face as adults. They socialize, recreate, earn, save, and spend, acquire healthy eating habits, vote and govern, play and hang out, travel and explore, and even drive their virtual Toyota Scions, all in a safe, COPPA compliant, interactive environment.

Whyville members create and personalize “avatars” and, as citizens of the make believe virtual city of Whyville, they participate in educational, social and entertainment activities in one of dozens of unique meeting places. Whyville has so many unique places to go and things to learn and do, members average three hours of usage per month.

“Whyville brings us a powerful demographic of tweens that represents a prime branding opportunity for many of our advertisers that want to target these hard-to-reach young people that are still formulating their brand preferences and interests,” says Vizi|Media president Andrew Moskowitz, adding, “Whyville’s game-like virtual world allows advertisers to buy meaningful, integrated, and often exclusive real estate in an educational and entertaining virtual environment, for short bursts or long-term sponsorships.”

Whyville, a Numedeon company, was founded eight years ago by faculty and alumni at the California Institute of Technology (Cal Tech). The site has grown to more than two million monthly visits and generates 50 million monthly impressions.

Jay Goss, Whyville’s Chief Operating Officer, says, "Whyville is very excited to have Vizi|Media representing our educational virtual world for tweens” adding, “Whyville enables advertisers to think way outside the ‘banner box’ and Vizi's team is well suited to introduce this concept to advertising agencies and brands."

Vizi|Media is an interactive sales representation company that represents a collection of 20 premiere interactive properties including Autoworld.com Bigfishgames.com, BizReport.com, Care2.com, RealGM.com, Ruckus.com, and Starstyle.com.

Vizi|Media is based in New York City, NY and has a Western Regional office in Southern California. Andrew Moskowitz can be reached at 212-777-6778, Ext. 316. The Western Office can be reached at 818-291-6437.


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