Bodog Signs On As Promotional Partner for Sierra Entertainment's 'Scarface: The World Is Yours Video Game'

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Online gaming, entertainment and poker leader Bodog is set to release new 'Scarface: The World is Yours' video game. Win a copy at Bodog Music.com.

In another first for the online gaming world, Bodog, the pre-eminent brand in online gaming and entertainment, is proud to announce its promotional partnership with Sierra Entertainment's Scarface: The World Is Yours. The hotly anticipated video game based on the classic Scarface film is set for release on the PlayStation ®2 computer entertainment system, the Xbox ® video game and entertainment system from Microsoft and Windows PC this fall.

The video game is being developed by Radical Entertainment, a Sierra Entertainment studio, through a licensing agreement with Universal Studios Consumer Products Group. Sierra Entertainment is a division of Vivendi Games.

"Bodog is proud to be on the frontline of the emerging convergence of video games and mainstream entertainment by supporting Scarface: The World Is Yours," says Calvin Ayre, Founder of Bodog, who will appear as a non-playable character in the game. "For so many, Scarface is the quintessential underground anti-hero. We are pleased to be part of this groundbreaking video game."

As part of the relationship, Bodog will be spotlighted in numerous segments of the game, including branded video poker, blackjack and slot machines from which players can win in-game points; various "billboards" in the game world will feature Bodog Music, Bodog Battle of the Bands and Calvin Ayre; and the Bodog brand will be seen on the "Stampede" all-terrain vehicle in the game.

Additionally, Bodog Music artists Bif Naked, Neurosonic and Britt Black will each have a song in the game.

As part of the relationship, Bodog will conduct an online promotion and contest via its Bodogmusic.com web site where selected winners will receive free copies of the game and the grand-prize winner will receive a trip for two to "Live like Tony Montana" at the Bodog Compound located in Costa Rica.

Scarface: The World Is Yours will plunge players deep into the seedy underbelly of 1980s Miami as they become Tony Montana and rebuild his fallen empire while seeking vengeance on his enemies.

About Bodog Entertainment

Bodog Entertainment (http://www.bodoglife.net) offers a host of entertainment services, including: an international television production division, which produces television series such as Bodog Fight and Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division (with an online magazine, BodogNation, and blog, BodogBeat; a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment founder Calvin Ayre is recognized as a world authority on branding in the digital entertainment industry and was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media     Relations at pr@bodoglife.net.                                        

BODOG is a registered trademark. All Rights Reserved.

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