The Charlotte Regional Visitor’s Authority Selects Vocus to Help Generate Tourism Through Effective Media Relations

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Vocus on-demand solution helps increase efficiency and track results.

Previously, our news collection took weeks. Using the automated Vocus PR software solution, all our news can be managed and shared in seconds. Best of all, we can easily generate professional reports and PR analysis worthy of presentation to our management.

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that the Charlotte Regional Visitor’s Authority (CRVA) has renewed its relationship for a third year with Vocus to help manage and automate its media relations and communications efforts. The Vocus on-demand PR software solution has enabled CRVA to reduce costs associated with disparate PR tools, increase productivity by reducing manual PR efforts, and provide demonstrated value of PR efforts to management.

The mission of the CRVA is to effectively market the region of Charlotte, NC as a visitor destination, to achieve maximum sustainable economic impact, and to successfully manage publicly owned facilities for the benefit of all the citizens and visitors. According to Delilah Counts, Coordinator of Public Relations for the CRVA, the fast-paced nature of the travel and tourism industry required fast-paced PR, and manual efforts had proven ineffective. The PR team sought a solution that would help manage news in real-time, compile reports, administer editorial calendars, and distribute news and information. Vocus software was selected because it provided an all-digital and comprehensive PR solution that helped CRVA PR more easily and quickly manage a full range of its many time-sensitive PR tasks.

“Vocus allows us to be a much more productive and responsive public relations team,” said Counts. “Previously, our news collection took weeks. Using the automated Vocus PR software solution, all our news can be managed and shared in seconds. Best of all, we can easily generate professional reports and PR analysis worthy of presentation to our management.”

With Vocus News-On-Demand, Counts says she is able to better manage incoming news to stay on top of issues of interest to the CRVA and the tourism industry as a whole, while at the same time reducing the costs associated with using a clipping service to collect news items. Counts also appreciates the solution’s analysis capabilities, which enable the CRVA PR team to not only easily measure and evaluate the progress and success of any campaign or PR program, but to share that information with the organization’s management to promote the value of public relations internally.

“Today’s PR professionals must stay a step ahead of the news to be competitive,” said Bill Wagner, Chief Marketing Officer of Vocus, Inc. “By automating and integrating the many critical functions of corporate communications and public relations, Vocus software not only gives PR professionals more effective and efficient PR management but also increases their ability to impact their organization’s success.”

Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

About Vocus, Inc.

Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in five languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.

About Charlotte Regional Visitors Authority

The mission of the Charlotte Regional Visitors Authority is to effectively market and promote the region as a successful travel and tourism destination, and to efficiently and prudently manage publicly owned physical and financial assets, resulting in maximum sustainable economic impact and the finest quality of life. Accomplishing this mission requires developing short and long-term integrated strategies for marketing and sales, asset utilization, regional stakeholder coordination and customer satisfaction, as well as appropriate performance measures.

For more information regarding CRVA, visit http://www.crva.com.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Media Contact

Kelly Brighton

Director of Marketing Communications

Vocus, Inc.

301-683-6079

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