RBO Launches Restaurant Website - Increase Sales & Servers’ Tips

A brand new Website was launched (www.restaurantbusinessonline.com) that assists restaurant owners and managers in increasing sales revenues and guest frequency.

(PRWEB) August 30, 2006 -- A brand new Website was launched (http://restaurantbusinessonline.com) that assists restaurant owners and managers increase sales revenues and guest frequency. The site features a Digital Training Guide, “How to Make More Money for You & the House…Give Yourself a 32% Raise Starting Today.”

This book describes in detail the precise ways in which a server can increase their sales by a minimum of 10%, their weekly income by 32% or more while bringing back customers time and time again. This 70 page comprehensive guide covers all facets and intangibles when it comes to great customer service. It is done in such a way which is perfect for any server in any restaurant setting. No matter their experience, they will benefit from this book. Servers who increase their earning capacity become employees and improve guest frequency.

How important is staff training? One need only look at Starbucks, America’s largest take-out operation and the world’s fastest growing franchisor. Whether you like their coffee or not, they do an awesome job. They spend more money on restaurant training than they do on advertising.

According to industry surveys, 73% of people return to restaurant because of service. Managers have the ability to download a single copy and use it as training material for their entire staff for just a few dollars each. Servers can purchase the book to begin earning more tips immediately. Here is a comment from a recent reader:

I’ve been a waitress for nine years and gone through several training programs, but nothing compared to this information because it’s straight forward and easy to apply. The book showed me how important first impressions are with my guests, and how to make a positive impression each time. I also learned a great deal about increasing my sales with little effort and in a way which the customer never gets offended or feels pressured. I feel like I have a better attitude and can read my guests and anticipate their needs far better than before. This book was truly an inspiration for me in so many ways. I strongly recommend it to anyone in our business. It’s worth its weight in gold. Thank you!”
-Jae Nadeau, Lead Server

Since 1984 Dan has been in a management and marketing roles in food & beverage, with only the exception of two years. Those were spent creating an advertising and marketing company for bridal related services, which he sold later on. He has over twenty years managing all types and sizes of restaurants. From small privately owned, to corporate chains, upscale senior living and private clubs to one of the largest hotels in New York City. All with revenues ranging from less than $1 million a year, to over $16 million. Dan now trains and consults for independent restaurants.

“My passion has always been the business building and staff training aspects of our business. I wanted to create a book which incorporated all the training materials I’ve created over the years along with managing techniques which have brought tremendous financial results for my restaurants and my staffs’ ability to earn more,” Licitra said.

In addition to the book, RBO offers Consulting in a very unique and cost effective manner. In addition to traditional on-site consulting, RBO offers “E-Consulting” which allows a restaurant owner or manager access to expert assistance by email or phone at a fraction of traditional fees. This is perfect for new or experienced owners to address staff concerns P&L management or simply the need to generate more sales and profits.    

You will also find services that include Menu Design, Financial Tools, Copywriting and Marketing and Website Design. It is the first site in the restaurant industry which caters to owners, managers and staff. It is designed specifically to drive sales, increase guest frequency and house profits by enabling staff members to give themselves a substantial raise.

Visit Restaurant Business Onlne today for more information.

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